Draft:Madam Inutz

Daisy Lopez Cabantog (born November 20, 1984 or 1985), professionally known as Madam Inutz, is a Filipino social media personality, live online seller, television personality, and recording artist. She rose to fame in 2021 through her viral Facebook Live online selling sessions, known for her unfiltered and humorous approach. She later ventured into mainstream media, participating in Pinoy Big Brother: Kumunity Season 10 and releasing novelty songs.

Early life and background

Lopez was born in Tondo, Manila, and later settled in Amadeo, Cavite. Before her rise to online fame, she worked various jobs and supported her family through online selling. Her charisma and raw energy caught public attention during the COVID-19 pandemic, when one of her live selling videos went viral on social media due to her unique expressions and often comedic outbursts.

Career

Online fame

Madam Inutz gained widespread popularity in early 2021 for her colorful and spontaneous Facebook Live selling sessions, where she used catchphrases like “Ojiiiivaaa?!” and “Inutil.” Her unconventional approach drew attention, especially during a time when online selling was a growing trend in the Philippines due to lockdown restrictions.

Her candid and often humorous live streams turned her into a meme icon and led to a significant following on Facebook and YouTube.

Mainstream success

In August 2021, Lopez signed a management contract with talent manager Wilbert Tolentino, who helped transition her career from social media to mainstream entertainment.[1] That same year, she was selected as one of the celebrity housemates in Pinoy Big Brother: Kumunity Season 10 (Celebrity Edition), where she finished in 4th place. She was also named Head of Household once during her stay in the Big Brother house.

Music career

Following her PBB stint, Madam Inutz launched a career in novelty music. She released her debut single "Inutil" in September 2021, a reference to one of her viral expressions. Other singles include, "Sangkap ng Pasko", "Madam", "Marites", "D.Lo Official Song".

Her music style blends pop, novelty, and street-style rap, often incorporating references to her live-selling roots and real-life experiences.

Television

In 2022, she joined the cast of the ABS-CBN sitcom My Papa Pi, portraying the character Madam Bebe, alongside Piolo Pascual and Pia Wurtzbach.

Personal life

Lopez is a single mother and has frequently spoken about her dedication to supporting her family. Her rise to fame has been seen by many as an example of how social media can be a platform for economic empowerment.

Discography

Singles

  • "Inutil"
  • "Madam"
  • "Sangkap ng Pasko"
  • "Marites"
  • "D.Lo Official Song"

Filmography

References

  1. ^ "Madam Inutz signs contract with Wilbert Tolentino". Manila Bulletin.

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