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Submission declined on 2 December 2025 by Mwwv (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that: provide significant coverage: discuss the person in detail, not brief mentions or interviews lacking independent analysis; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the person, such as interviews, press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Mwwv 6 months ago.

• Comment: I quote::
  In 2010, Williams published his book, Disrupt: Think the Unthinkable to Spark Transformation in Your Business, which became a business bestseller. There are so many books touted as "business bestsellers"; I wonder what the term means, if anything. That matter aside, this claim comes equipped with a reference. The source is: Disrupt: Think the Unthinkable to Spark Transformation in Your Business. I suppose that this means "Disrupt: Think the Unthinkable to Spark Transformation in Your Business is a "business bestseller" because that's what its publisher shouts on the front cover.
  What does "business bestseller" mean in this context?
  What reliable source, independent of Williams and of any of his publishers, says this is a "business bestseller"?
  Anyway, this book received critical attention in design and innovation media, including a review in Core77.... I expect that this claim will come with references to "critical attention in design and innovation media" not only in but also other than in Core77. It does not. Or at a minimum, that the Core77 review will refer to others' "critical attention in design and innovation media". Again, it does not.
  It this point, I gave up reading. Hoary (talk) 04:06, 4 February 2026 (UTC)

• Comment: Notability is close, but under the bar. Reference 3 definitely stands out and I'd say it counts. Ref 7 only gathered opinions from Williams, stating nothing more but professor[...] and author of the book Disrupt for information of him. As far as I know, ref 9 doesn't have any mention of him or his book, and the rest of the sources are either primary or not independent. mwwv ^converse∫_edits 01:24, 2 December 2025 (UTC)

This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous. Find sources: "Luke G. Williams" – news · newspapers · books · scholar · JSTOR (November 2025) (Learn how and when to remove this message)

Luke Williams is an Australian-born author, inventor, and professor at the New York University Stern School of Business. He is known for his work on disruptive innovation and is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business.

From 2001 to 2009, Williams served in various leadership roles—from Creative Director to Global Lead of Innovation Strategy—at global creative and design firm Frog,^[1] where he continues to act as Fellow.

In 2010, Williams published his book, Disrupt: Think the Unthinkable to Spark Transformation in Your Business, which became a business bestseller.^[2] It received critical attention in design and innovation media, including a review in Core77 that described Williams’s approach as a structured methodology for identifying and executing disruptive opportunities, situating his work alongside established innovation theorists and evaluating its practical application for entrepreneurs.^[3]

In September 2012, Williams joined the NYU Stern School of Business, where he serves as Adjunct Associate Professor of Marketing.^[4][5] He is also the founder and Executive Director of the school's W. R. Berkley Innovation Labs.^[6]

In 2014, he was named one of GQ Australia's Men of the Year.^[7]

Williams is also an inventor listed on more than 30 U.S. patents and has designed more than 100 products in industries ranging from transportation and finance to health care and consumer electronics.^[8]

In addition to his work in academia, Williams speaks internationally on disruption and innovation in business. At the 2013 World Innovation Forum, Williams spoke to more than 800 business leaders in attendance, describing disruptive innovation as “put your hand into a car’s engine when the car is still running.”^[9]” Following his keynote at the 2019 Executive Briefing Conference, Woodworking Network profiled Williams and described him as “one of the world’s leading business thinkers on innovation strategy.”^[10]

Williams's research and writing focus on innovation strategy, entrepreneurship, and disruptive thinking in business contexts.^[11] His writing and views have been featured in publications such as Fast Company, The Atlantic, Bloomberg Businessweek, and NPR.

Williams has written about how leaders can identify industries susceptible to disruption^[12] and the role of leadership in innovation.^[13] In addition, Williams has explored the intersection of design and entrepreneurship.^[14]

Disrupt: Think the Unthinkable to Spark Transformation in Your Business (2010).^[15]

"Designing the Perfect Elevator Pitch: Finding the Turning Point," "The Atlantic" (2011).^[16]

"The Key to Design Insights: See the World Differently," "The Atlantic" (2011).^[17]

"The 3 Biggest Barriers To Innovation, And How To Smash Them," "Fast Company" (2011).^[18]

"Four Ways To Spot Markets Ripe For Disruption," "Fast Company" (2011).^[19]