Submission declined on 25 March 2026 by Hurricane Wind and Fire (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Hurricane Wind and Fire 2 months ago. Last edited by Hurricane Wind and Fire 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 24 March 2026 by ChrysGalley (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by ChrysGalley 2 months ago.

Submission declined on 24 February 2026 by Bonadea (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Bonadea 3 months ago.

• Comment: We need citations to multiple (at least three) reliable independent sources. We have a start, but if we cite our sources with external links, see WP:GENREF or Help:Referencing for beginners for a new way to cite sources. 🌀Hurricane Wind and Fire (talk) (contribs)🔥 13:54, 25 March 2026 (UTC)

• Comment: Same as before, and see WP:SIRS. We need organisational depth in independent sources, and that is very difficult to achieve, the great majority of companies cannot meet this hurdle. If it is met, then there would be good sourcing linked into the article, using WP:REFB. ChrysGalley (talk) 10:55, 24 March 2026 (UTC)

Itch Petcare Limited (trading as Itch) is a British pet healthcare company based in Leeds, England. Founded in 2018, the company provides subscription-based flea, tick and worm treatments for cats and dogs in the United Kingdom and later expanded into retail distribution.

Itch Petcare was founded in 2018 by Jonny Gould, Adam Gould, James Cox and Charlotte Harper. The company launched its subscription service in 2019, offering home-delivered parasite treatments for pets.

The company raised approximately £5 million in early funding from investors including Seedcamp, Nigel Wray and YYX Capital.

In 2021, Itch expanded into retail distribution through partnerships with UK pet retailers, marking a shift from its original direct-to-consumer model.

Itch operates a direct-to-consumer subscription model, supplying parasite treatments for cats and dogs based on customer-provided information such as pet weight, age and health status.

The company offers parasite control treatments for cats and dogs using established active ingredients commonly found in over-the-counter flea and tick products, including compounds such as fipronil and insect growth regulators. In addition to parasite treatments, the company sells pet-related products such as treats and supplements.

Products are sold primarily within the United Kingdom.

Itch has been described as part of the growth of the UK pet care and pet wellness market, worth an estimated £2.3b in 2023. Some veterinary professionals have raised concerns about the online distribution of parasite treatments without in-person consultation, reflecting wider debates within the veterinary sector.