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Inno-Hit S.p.A.

CRT television, black and white, 5 inches, portable, transistor-based — Science and Technology Museum, Milan
Company type	Private
Industry	Consumer electronics
Founded	1975
Headquarters	Milan , Italy
Products	•Camcorders •Computers •Televisions •VHS players •Digital audio players •Air conditioners
Parent	T.Manufacturing Malta Ltd
Website	https://innohit.eu/

Inno-Hit S.p.A. (or Inno Hit S.p.A.) is an Italian company dedicated to the design, manufacture, and marketing of consumer electronics products. It is now a brand owned by third parties.

Inno-Hit Inno-Hit stands for Italian innovation.

Its name derives from the portmanteau of the names of the two founding companies: the Milanese firm Elektromarket Innovazione on one side, and the Japanese company Hitachi on the other. Its logo is a stylized representation of an atom.

With the objective, common to other Asian electronics companies, of penetrating — in the 1970s — European markets with products suited to a Western audience, Hitachi established a commercial agreement with what was already its long-standing general agent for Italy^[1]: the Milan-based company Elektromarket Innovazione, headquartered at number 13 Corso Italia. The agreement was aimed at selling on the Italian market products conceived expressly for the customers of that country; under this concept, the design of the products — belonging to the economy-to-mid range segment — was to be carried out jointly by the two companies, while Hitachi would be responsible for manufacturing^[2]. Elektromarket Innovazione S.p.A. would handle distribution in the domestic market. In choosing the name, in order to distinguish the products from Hitachi's own line, new terms were extracted from the names of the two companies; the Italian-derived part (Inno, from Elektromarket Innovazione) was placed before the Japanese one (Hit, from Hitachi), to signify the Western nature of the products. By joining the two words with a hyphen, the compound name Inno-Hit was thus coined, as a genuine new corporate entity. This operation was carried out by Mr. Sax, then Administrative Manager, and by Luciano Bedetti, then Head of Technical Service for Italy.

Numerous products were launched, including the first gaming consoles (the Inno-Hit Sportron and the AY-3-8500 chip)^[3], televisions, radios of various types, small household appliances, and other consumer electronics products. Several CB radios were also produced (including the CB1000)^[4]. These were items assembled in Hong Kong or Taiwan for distribution on the Italian market.

At the end of the 1970s, the company's structure changed; while production remained Eastern-based, in an attempt to also open up to the first personal computers and computing products. For the design side, Hitachi decided to take back the department, entrusting it, during 1979, to Ditron S.p.A. of Milan^[5], already an importer of certain computing products. The Milan-based company, which in its own laboratories in the city centre at Viale Certosa 138 would open an "Inno-Hit division", would focus primarily on the distribution of products, many of which were small electronics (portable transceivers such as the RT923, record players, children's record players — such as the Play/Go Disco, radios, dual-band AM/FM portable radios — including the RM-044, wristwatches, and portable video games, etc.). This would be the period of the company's greatest expansion; supported by an insistent advertising campaign in both trade and general-interest magazines of the time, and with an aggressive pricing policy, Inno-Hit managed to maintain its market position until the early 1990s.

Due to market pressure, Ditron S.p.A. (which in 1995 would incorporate Elektromarket Innovazione S.p.A. itself, by then relocated to Via Nino Bixio 45^[6]) would shift its business focus, abandoning the Inno-Hit brand, which ceased to exist as a corporate entity in the second half of the 1990s.

During this period, the Inno-Hit brand was acquired by the Atig Service group of Vicenza, reappearing — until the second decade of the 2000s — on imported products such as smartwatches and smartphones, up to the Android KitKat^[7] operating system, as well as CRT and, subsequently, LCD televisions^[8]. In the first half of the 2000s, the brand was also used by the Turkish group Vestel, which, through Vestel Italy — headquartered in Grandate and later in Montano Lucino — made it a flagship brand, distributing over 2,000,000 televisions. From 2016 to 2018, the brand was used by the Chinese company Skyworth for the Italian and Spanish markets. Since 2013, the Inno-Hit brand has been owned by the Maltese company T. Manufacturing, which promotes its use worldwide. Since 2024, through an agreement with Samsung, Inno-Hit has been able to use the Tizen operating system on its televisions.

Like other electronics companies, in the 1980s Inno-Hit also tied itself to certain sports teams through the then-emerging sponsorship contracts. The most notable was the one with Inter Milan for the 1981–82 season.

In 2022, it became associated with the Maltese football club Żejtun Corinthians Football Club, a team competing in the Maltese First Division, for the 2022–23 season.

Starting from the 2025 season, Inno-Hit is the official sponsor of the BeDriver team in the Porsche Carrera Cup Italy. This collaboration marks an important presence of the brand in the world of motorsport competitions, strengthening the connection between technological innovation and sporting performance.

Category:Companies established in 1975