Draft:GhostBed


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GhostBed
IndustryMattress and bedding
Founded2015
FounderMarc Werner
Headquarters,
United States
Area served
  • United States
  • Canada
  • United Kingdom
Key people
    • Marc Werner (founder and CEO)[2]
    • Alan Hirschhorn (executive vice president of sales)[2]
Websitewww.ghostbed.com

GhostBed is an American mattress and sleep-products company headquartered in Plantation, Florida. Founded in 2015 by mattress manufacturer Marc Werner, the company operates primarily through direct-to-consumer sales and produces foam and hybrid mattresses, pillows, adjustable bed bases, and related sleep products.

History

Ghostbed was founded in 2015 by Marc Werner, founder and CEO of Nature’s Sleep, as an e-commerce extension of his company as it began expanding into online sale channels in 2010s.[2][3]

Business model

Ghostbed owns six factories and nine warehouses across the United States, and two distribution centers in Canada.[2]

The company operates primarily as a direct-to-consumer brand targeted at younger generation, selling its products through its website and online marketplaces.[3] By 2023, the company expanded into retail through partnerships with furniture retailers.[4][5]

In 2016, GhostBed began selling products in the United Kingdom through Amazon.[6]

Products and technology

The mattress line was designed in 2007.[2] The company sells foam and hybrid mattresses, pillows, adjustable bed bases and other sleep accessories with a focus on cooling components.[2]

In 2017, Marc Werner was granted a patent for cooling pillow.[7]

In 2022, GhostBed partnered with professional tennis player Venus Williams on a co-branded mattress collection.[1][8] Next year, the company partnered with massage chair manufacturer Cozzia, introducing the first massaging mattress, the Ghost Massage Bed.[9][10][11]

References

  1. ^ a b Davies, Claire (28 December 2021). "Exclusive: the story behind the new Venus Williams and GhostBed mattress". Tom's Guide.
  2. ^ a b c d e f Perry, David (11 August 2021). "GhostBed Found Success in DTC Channel". Bed Times.
  3. ^ a b Heroux Pounds, Marcia (1 April 2016). "Mattress maker goes after the younger crowd online". Sun Sentinel.
  4. ^ Long O’Mara, Sheila (16 June 2023). "GhostBed creates feature-rich support program for key retail partners". Furniture Today.
  5. ^ Rush, Kathleen (21 June 2023). "Ghostbed to Launch "High-Performance Dealer Program" at Summer Las Vegas Market". Sleep Savvy.
  6. ^ Ojeda, Nina (31 July 2016). "2 Key Ways To Stay Competitive Online". Inc. Magazine.
  7. ^ US patent US10842301B2, Marc L. Werner, "Cooling pillow", published 24 November 2020, issued 24 November 2020, assigned to Werner Media Partners LLC 
  8. ^ "GhostBed, Venus Williams Launch Sleep Collection".
  9. ^ "GhostBed, Cozzia team up on industry's first massaging mattress". Bedding News Now. 20 January 2023.
  10. ^ "GhostBed Teams With Massage Chair Leader Cozzia to Introduce Industry's First Massaging Mattress". Bed Times. 16 January 2023.
  11. ^ Long O’Mara, Sheila (5 July 2023). "GhostBed's updated massage bed adds 2 key enhancements". Furniture Today.

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