Draft:Die Tryin Co.

Die Tryin Co.
FormerlyUXO Supplements
Company type
Private
IndustryDietary supplements
Founded2015 (2015)
FounderJon Klipstein
Headquarters
Meridian, Idaho
,
United States
ProductsPre-workout supplements, protein, creatine, hydration formulas
Websitedietryin.co

Die Tryin Co. (formerly UXO Supplements) is an American veteran-owned dietary supplement company based in Meridian, Idaho. Founded in 2015 by United States Army veteran Jon Klipstein, the company produces pre-workout supplements, protein powders, and related fitness products marketed primarily to military service members, veterans, and athletes.[1][2] The company has partnered with Mission 22, a veteran mental health nonprofit, and was rebranded from UXO Supplements to Die Tryin Co. in 2026.

History

Founding (2015)

Jon Klipstein, a Field Artillery soldier in the United States Army, served two deployments to Afghanistan before leaving the Army in 2013 with the rank of E-6 (promotable) following injuries that included two herniated discs and a knee injury.[1][2] During his deployments, Klipstein observed fellow service members using dietary supplements, including some that appeared on the United States Department of Defense's prohibited dietary supplement list.[1] After an incident in which a non-commissioned officer in his unit died of cardiac arrest during a five-mile run, reportedly linked to a pre-workout supplement, Klipstein began researching dietary supplement ingredient safety.[1]

In 2015, Klipstein founded UXO Supplements with the stated mission of producing dietary supplement formulas without ingredients banned by military regulations and with third-party testing of finished products.[1] The company's products are manufactured in a U.S. Food and Drug Administration-registered facility.[1]

Mission 22 partnership and 2021 100-mile ruck

Klipstein has spoken publicly about being diagnosed with post-traumatic stress disorder following his military service. He has stated that within days of returning from his first deployment to Afghanistan, five soldiers in his brigade died by suicide.[2][3] Citing this experience, Klipstein partnered with Mission 22, a nonprofit organization that takes its name from a 2012 U.S. Department of Veterans Affairs study that estimated 22 veterans die by suicide each day.[2]

Over Memorial Day weekend in 2021, Klipstein organized a 100-mile ruck march across the Treasure Valley of southwestern Idaho to raise funds for Mission 22. He was joined by three other veterans, including Spencer Lynn of Pittsburgh, whom Klipstein had met through UXO Supplements.[2][4] The ruck began on the Boise River Greenbelt in Eagle and continued through Boise and Meridian over three days. Klipstein set a fundraising goal of $10,000, and proceeds supported a Mission 22 treatment program for veterans with PTSD and anxiety.[2]

Rebrand to Die Tryin Co. (2026)

In 2026, the company rebranded from UXO Supplements to Die Tryin Co., maintaining the same product line, ownership, and Idaho headquarters.[1]

Products

Die Tryin Co. produces a range of dietary supplement products, including pre-workout formulas, whey protein isolates, creatine monohydrate, glutamine, essential amino acid blends, hydration and electrolyte mixes, and multi-ingredient daily supplements. All finished products are independently tested by a third-party laboratory before retail.[1]

Philanthropy

The company offers a military discount program and has partnered with veteran-focused nonprofits, most prominently Mission 22.[1][2]

References

  1. ^ a b c d e f g h i Stilwell, Blake (February 5, 2020). "This Army vet started a supplement company dedicated to education". We Are The Mighty. Retrieved June 6, 2026.
  2. ^ a b c d e f g Blanchard, Nicole (May 29, 2021). "He lost five military teammates in a week to suicide. Now this veteran is trying to prevent more". Idaho Statesman. Retrieved June 6, 2026.
  3. ^ Blanchard, Nicole (May 29, 2021). "He lost five military teammates in a week to suicide. Now this veteran is trying to prevent more". Stars and Stripes. Tribune News Service. Retrieved June 6, 2026.
  4. ^ "He lost 5 military teammates in a week to suicide. Now this veteran is trying to prevent more". East Idaho News. May 31, 2021. Retrieved June 6, 2026.

Category:Dietary supplement companies of the United States Category:Companies based in Idaho Category:Companies established in 2015 Category:Veteran-owned businesses Category:American companies established in 2015 Category:Meridian, Idaho

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