Draft:Del Maguey

  • Comment: There is a laundry list of citeerrors in #References, try to fix those first before resubmitting. monkeysmashingkeyboards (talk) 21:03, 23 February 2026 (UTC)
  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Liquidwords26 (talk) 11:40, 20 February 2026 (UTC)





Del Maguey
Product typeMezcal
OwnerPernod Ricard
Introduced1995
MarketsWorldwide
Websitedelmaguey.com


Del Maguey is a brand of artisanal mezcal founded in 1995 by American artist Ron Cooper.[1] Drinks writers have credited the brand with pioneering the “single-village” approach to mezcal[2] and as a factor in the spirit's growing popularity among bartenders and consumers outside Mexico.[3] In 2017, the French drinks group Pernod Ricard acquired a majority stake in Del Maguey.[4] The brand sources mezcal from independent producer families in Oaxaca and Puebla.[1]




History


Ron Cooper first encountered mezcal in Oaxaca in the 1970s and began exporting small quantities to the United States in the mid-1990s. He founded Del Maguey in 1995[5] and labelled each bottling by the village of origin.[6]

In 2010, the brand introduced Vida, a lower-priced joven mezcal intended for use in cocktails, which contributed to its increased use in cocktail bars.[2][7] In June 2017, Pernod Ricard announced it would acquire a majority stake in Del Maguey; the deal closed in August 2017.[8]



Production and sourcing


Del Maguey sources its mezcal from producer families in different villages, primarily in the Mexican states of Oaxaca and Puebla, with each bottling identified by its village of origin (“single village”).[6][9]

Traditional mezcal production, including that used for Del Maguey bottlings, begins with the harvesting of mature maguey (agave) plants.[9] Agave plants are harvested when they reach full maturity, a process that varies by species and may take between 6 and 35 years. After the leaves are removed, the plant's core, or piña, is extracted and transported to a palenque (mezcal distillery). The piñas, which typically weigh 30 to 50 kilos, are halved or quartered, and roasted in underground pits lined with volcano rock for several days.[10] During this process, starches convert to fermentable sugars.[9]

Once roasted, the cooked agave is crushed—often with a large stone wheel called tahona mostly pulled by a horse or mule—to produce a fibrous pulp.[11] The resulting juices and fibers are transferred to fermentation vats—traditionally wooden vats called tinas[10]—where water is added to begin fermentation.[9] Fermentation is traditionally initiated by wild airborne yeasts, which vary by location, season and environmental conditions, contributing to differences in aroma and flavor between batches.[11] Depending on factors such as the fermentation vessel, temperature, and yeast activity, this stage may last from several days to several weeks, producing a lightly alcoholic mosto[10] that reflects the local terroir.[11] 

The fermented liquid is then placed in clay stills—typical of Minero from Santa Catarina Minas[12]—or in copper stills, heated over wood fires, typically twice, to produce mezcal.[9]



Ownership


The company was founded by Ron Cooper in 1995 and operated independently until 2017, when Pernod Ricard acquired a majority stake.[13][14]



References




    

  1. ^ a b "Del Maguey". The Spirits Educator. Retrieved November 13, 2025.

    2. 

  2. ^ a b "Behind the Bottle: Del Maguey Single Village Mezcal". Club Oenologique. Retrieved November 13, 2025.

    3. 

  3. ^ Dodd, Oli. "Brands Report 2025: Mezcal - Drinks International - The global choice for drinks buyers". drinksint.com. Retrieved November 13, 2025.

    4. 

  4. ^ Swartz, Kyle (June 8, 2017). "Pernod Ricard Purchases Majority Stake In Del Maguey Mezcal". Beverage Information Group. Retrieved November 13, 2025.

    5. 

  5. ^ Kiely, Melita (March 5, 2025). "The life-changing magic of mezcal". The Spirits Business. Retrieved November 13, 2025.

    6. 

  6. ^ a b "Del Maguey Mezcal: Bottling Liquid Art in Mexico's Zapotec Villages". 88 Bamboo. December 11, 2022. Retrieved November 13, 2025.

    7. 

  7. ^ "Pure Spirits: Del Maguey Vida Mezcal | Galumbi". November 30, 2016. Retrieved November 13, 2025.

    8. 

  8. ^ Carruthers, Nicola (August 2, 2017). "Pernod completes Del Maguey acquisition". The Spirits Business. Retrieved November 13, 2025.

    9. 

  9. ^ a b c d e O'Connell, Adam. "Del Maguey: 30 years of sharing mezcal with the world | Master of Malt blog".

    10. 

  10. ^ a b c "Mezcal production". www.diffordsguide.com. Retrieved November 14, 2025.

    11. 

  11. ^ a b c "Traditional Mezcal Production Process | Maguey Exchange". www.magueyexchange.com. Retrieved November 14, 2025.

    12. 

  12. ^ "Del Maguey Single Village Mezcals - Santa Catarina Minas". www.diffordsguide.com. Retrieved November 14, 2025.

    13. 

  13. ^ Arthur, Rachel (June 7, 2017). "Pernod Ricard takes majority stake in Del Maguey Single Village Mezcal". BeverageDaily.com. Retrieved November 18, 2025.

    14. 

  14. ^ Freedman, Brian. "The Story Behind Pernod Ricard's Recent Ownership Deal With Del Maguey Mezcal". Forbes. Retrieved November 18, 2025.

    15. 









    






    

        

            
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