Draft:CubiCasa


CubiCasa Oy
Company type
Subsidiary
IndustryProperty technology
Founded2014; 12 years ago (2014)
FoundersHarri Pesola, Jarmo Lumpus
Headquarters
Oulu
,
Finland
Area served
Worldwide
Key people
Jeff Allen (President)
ProductsMobile indoor scanning, digital floor plans
ParentClear Capital
Websitewww.cubi.casa

CubiCasa is a property technology company headquartered in Oulu, Finland, that develops mobile indoor-scanning software for the automated generation of digital floor plans. The company's smartphone application uses artificial intelligence and on-device sensor data to capture residential interiors during a brief walk-through and to produce dimensioned 2D and 3D floor plans, including gross living area (GLA) calculations aligned with the American National Standards Institute's ANSI Z765‑2021 measurement standard.[1][2]

Founded in 2014 by Harri Pesola and Jarmo Lumpus, CubiCasa first grew within the Finnish real estate market before expanding to North America.[3] In September 2021 it was acquired by the United States real estate appraisal-technology company Clear Capital and now operates as an autonomous subsidiary.[1][2] The technology has been integrated by major U.S. real estate platforms including RE/MAX, Redfin, NextHome, and Realtor.com.[4][5][6][7]

History

CubiCasa was founded in Oulu, Finland, in 2014 by Harri Pesola and Jarmo Lumpus. The company initially developed its platform within the Finnish real estate market, where floor plans are standard components of property listings. To avoid the limited scale of the domestic market, described by its leadership as the "Finland trap", the company expanded directly into larger international markets, focusing on North America.[3] Early funding came from the Finnish venture capital firm Butterfly Ventures and the U.S. real-estate venture firm Moderne Ventures.[3]

Acquisition by Clear Capital

In September 2021, the Reno, Nevada–based real-estate valuation technology company Clear Capital acquired CubiCasa for an undisclosed sum.[1] Clear Capital had previously been a customer of CubiCasa, having signed a 2020 commercial agreement to embed CubiCasa's floor-plan technology in its mobile property data-collection products.[2] Following the acquisition, CubiCasa continued to operate as an autonomous subsidiary from its Oulu headquarters; Clear Capital CEO Duane Andrews became Chairman of the Board, co-founder Harri Pesola became Executive Director, and Clear Capital innovation executive Jeff Allen became President of CubiCasa.[1][2][3] Reporting in 2022, Mortgage Professional America noted that the company had grown from roughly 40 employees pre-acquisition to approximately 60 in the year following the deal.[2]

Technology

CubiCasa's mobile application runs on consumer iOS and Android devices and does not require additional hardware. A user records a continuous walk-through of a property's interior, which typically takes approximately five minutes; the application captures movement and orientation data using the smartphone's built-in sensors, with optional input from Lidar on supported devices.[1][2]

The captured data is uploaded to CubiCasa's servers, where an automated computer vision and AI pipeline interprets room boundaries, connectivity, and geometric structure to produce a digital floor plan that includes interior walls, doorways, staircases, and room labels. The output includes a gross living area (GLA) calculation aligned with the American National Standards Institute's ANSI Z765‑2021 standard.[1][2]

In March 2022, Fannie Mae and Freddie Mac introduced desktop appraisals, which are performed without an in-person interior inspection, as a permanent option on the Form 1004 Desktop, which requires a computer-generated floor plan showing interior walls.[8][9] Fannie Mae's measuring guidelines specifically cited the emergence of "phone apps which can measure houses, generate floor plans, and calculate GLA" as a factor in the adoption of the ANSI standard.[10] CubiCasa's technology is used in connection with these appraisal modernization programs through its integration with Clear Capital's ClearInsight property-data-collection platform.[1][2]

Market adoption

While floor plans are standard in real estate listings in the Nordic countries, they have historically been less common in United States listings.[4] Beginning in 2023, CubiCasa's technology was integrated by several major U.S. real estate platforms and brokerages: in August 2023, RE/MAX made the tool available to its network of approximately 50,000 agents through its approved-supplier marketplace;[4] in July 2025, Redfin integrated the scanning technology to display interactive floor plans on its listings;[5] in August 2025, the franchise NextHome announced a goal of including a floor plan on every active property listing by July 2026;[6] and in January 2026, Realtor.com partnered with CubiCasa to display floor plans on its property pages.[7]

References

  1. ^ a b c d e f g Goldberg, Matthew (September 23, 2021). "Clear Capital acquires Finnish digital floor plan firm". HousingWire. Retrieved May 28, 2026.
  2. ^ a b c d e f g h "Clear Capital has big plans for CubiCasa floor plan tech". Mortgage Professional America. July 20, 2022. Retrieved May 28, 2026.
  3. ^ a b c d Honkanen, Veera (October 9, 2022). ""Suomessa ei vain ole tarpeeksi bisnestä" – Oululaisyhtiö vältti Suomi-ansan ja kasvaa nyt maailmalla". Talouselämä (in Finnish). Retrieved May 28, 2026.
  4. ^ a b c "CubiCasa digital floor plans now available to 50,000 RE/MAX agents". Inman News. August 16, 2023. Retrieved May 28, 2026.
  5. ^ a b "You Can Now Find CubiCasa Floor Plans on Redfin!" (Press release). Redfin. July 30, 2025. Retrieved May 28, 2026.
  6. ^ a b "NextHome Sets Company-Wide Goal: Floor Plans on 100% of Listings by July 2026" (Press release). NextHome. August 15, 2025. Retrieved May 28, 2026.
  7. ^ a b "CubiCasa, Realtor.com partner; Property Shield picks up Colorado MLS". Real Estate News. January 15, 2026. Retrieved May 28, 2026.
  8. ^ "B4-1.2-02, Desktop Appraisals". Fannie Mae Selling Guide. Fannie Mae. Retrieved May 28, 2026.
  9. ^ "Desktop Appraisals: What We've Learned So Far". Anow. 2022. Retrieved May 28, 2026.
  10. ^ "Standardized Property Measuring Guidelines: Frequently Asked Questions". Fannie Mae. Retrieved May 28, 2026.

Category:2014 establishments in Finland Category:Software companies of Finland Category:Companies based in Oulu Category:Property technology companies Category:Finnish brands Category:2021 mergers and acquisitions

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.