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• Comment: It will be difficult for this organisation to meet WP:NCORP. ChrysGalley (talk) 06:43, 10 April 2026 (UTC)

Bento&co is a Kyoto-based retailer and brand specializing in bento boxes and traditional Japanese kitchenware.^[1] Founded in November 2008 by Thomas Bertrand, the company is noted for its role in the global "bento box" popularity.^[2] Since 2010, the brand has operated under the corporate entity Bertrand Co.

Bento&co was established in November 2008, initially operating out of a small house in Kyoto with limited capital.^[2] The company’s early strategy focused specifically on the French-speaking market before expanding its e-commerce reach globally.^[3]

In March 2012, the company opened its flagship boutique in downtown Kyoto. According to corporate records, the business was officially incorporated as Bertrand Co. in 2010.^[1]

The company has transitioned from a retail shop to a cultural organizer within the Japanese culinary industry. Since 2009, it has hosted the "International Bento Contest," an annual competition cited by media outlets for its role in fostering international interest in Japanese cuisine.^[3][4] As of 2016, the company reported shipping products to consumers in over 100 countries.^[2]

Bento&co has received significant media coverage and government-backed recognition, including:

• Forbes: Highlighted the company as a successful startup utilizing traditional Kyoto culture to drive innovation.^[5]
• The Japan Times: Profiled the company's growth and the founder's influence on the bento industry.^[2]
• Highlighting Japan: Featured by the Government of Japan for its contribution to promoting Japanese culture abroad.^[4]