Draft:Attractionticket.com

AttractionTickets.com
Company type
Private (Employee Ownership Trust)
IndustryTravel and Tourism
Founded2002
FounderOliver Brendon
HeadquartersLondon, England
Area served
Worldwide
Key people
Oliver Brendon (CEO)
Revenue£22 million (2025)
£6 million (2025 pre-tax)
Websitewww.attractiontickets.com

AttractionTickets.com is a UK-based travel company that sells tickets for theme parks and holiday packages. The business operates under Attraction Tickets Ltd, a privately held company registered in England and Wales.[1]

History

Attraction Tickets Ltd was founded in 2002, initially trading under the name Attraction Tickets Direct.[2]

In 2019, the company rebranded to its current domain, consolidating several country-specific sites into a single international website following a technological overhaul.[3]

In 2020, AttractionTickets.com acquired the 365Tickets domain to expand its UK and European presence following the closure of Merlin Entertainments’ former online ticket retailer.[4][5]

Employee Ownership

In March 2025, Attraction Tickets Ltd transitioned to an Employee Ownership Trust (EOT), making the company employee-owned.[6][7]

Shareholders sold their shares to the trust, and employees received bonuses. According to The Times, the company handled roughly one-third of tickets sold by British families to Disney parks, was valued at approximately £40 million, and reported net revenues of £22 million with £6 million in pre-tax profit. Founder and CEO Oliver Brendon stated he preferred an employee-owned structure over private equity to maintain company culture.[8] The transition has been noted as an example of employee ownership within the UK travel sector.[9]

Industry Recognition

The company has been associated with various industry awards. It features in the UK Theme Park Awards winners listings, an independent programme recognising performance in the attractions sector.[10] The 2025 awards were presented in association with AttractionTickets.com.[11]

AttractionTickets.com has also appeared on shortlists for the Travolution Awards, which recognise digital innovation in the travel industry.[12][13] According to the company, it has also received multiple British Travel Awards.[14]

Charitable Activities

Founder and CEO Oliver Brendon is the chairman and founder of Play It Forward, a UK-registered charity supporting young people in Zambia through sport, education, and health initiatives.[15][16] Attraction Tickets Ltd supports the charity through corporate partnerships, including staff participation and fundraising activities.[17]

References

  1. ^ "Company Profile: Attraction Tickets Ltd". Bloomberg. Retrieved 23 Feb 2026.
  2. ^ "Attraction Tickets Ltd – Company Overview". Companies House. Retrieved 23 Feb 2026.
  3. ^ Travolution (2019). "AttractionTickets.com unveils new website and domain after tech overhaul". Retrieved 23 Feb 2026.
  4. ^ Travel Weekly (2020). "AttractionTickets.com acquires 365Tickets domain". Retrieved 23 Feb 2026.
  5. ^ Travolution (2020). "AttractionTickets.com acquires 365Tickets domain to grow in UK and Europe". Retrieved 23 Feb 2026.
  6. ^ TravelMole (March 2025). "Attraction Tickets Ltd to become employee-owned business". Retrieved 23 Feb 2026.
  7. ^ Workplace Journal (March 2025). "Attraction Tickets transitions to employee ownership; awards £1m in bonuses". Retrieved 23 Feb 2026.
  8. ^ The Times (2025). "Enterprise Network: Attraction Tickets". Retrieved 23 Feb 2026.
  9. ^ Business-Sale.com (2025). "Attraction Tickets hops on to employee ownership". Retrieved 23 Feb 2026. {{cite web}}: |last= has generic name (help)
  10. ^ "UK Theme Park Awards Winners 2025". Retrieved 23 Feb 2026.
  11. ^ Attractions Daily (September 2025). "UK Theme Park Awards Winners". Retrieved 23 Feb 2026.
  12. ^ "Travolution Events Shortlist 2025". Retrieved 23 Feb 2026.
  13. ^ Travolution (2025). "Industry's best recognised at Travolution Awards 2025". Retrieved 23 Feb 2026.
  14. ^ "British Travel Awards Official Website". Retrieved 23 Feb 2026.
  15. ^ Play It Forward. "Our People". Retrieved 23 Feb 2026.
  16. ^ Play It Forward. "About Us". Retrieved 23 Feb 2026.
  17. ^ Play It Forward. "Corporate Partner: Attraction Tickets". Retrieved 23 Feb 2026.

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