Draft:Alex Hormozi
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This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Declined by CNMall41 39 days ago.
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Submission declined on 15 April 2026 by SafariScribe (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources.
This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that:
Declined by SafariScribe 52 days ago.
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Comment: Sources are mentions, about his companies, or otherwise unreliable. We need to see significant coverage that talks about him, not just mentions him. Interviews are also not considered independent and should not be used to establish notability. CNMall41 (talk) 18:45, 27 April 2026 (UTC)
Alex Hormozi | |
|---|---|
| Born | August 18, 1988 Maryland, United States |
| Citizenship | United States |
| Education | Vanderbilt University |
| Occupations | Entrepreneur, investor, author, businessman |
| Years active | 2013–present |
| Known for | Acquisition.com, Gym Launch, Prestige Labs, UseAlan, Skool.com |
| Notable work | $100M Offers, $100M Leads, $100M Money Models |
| Spouse | Leila Hormozi (m. 2017) |
| Awards | Guinness World Record for fastest-selling non-fiction book (2025) |
| Website | https://www.acquisition.com |
Alex Hormozi (born August 18, 1988) is an Iranian-American entrepreneur, investor and author known for founding Acquisition.com.[1][2] He is the author of several business books[3] and holds a Guinness World Record.
Early life
Born in Towson, Maryland to Iranian-American parents, Hormozi grew up in the United States. Hormozi attended Gilman School in his early years and later graduated from Vanderbilt University with a Bachelor of Science in Human & Organizational Development, with a focus on corporate strategy. [1]
Personal Life
Since May 17, 2017, Hormozi is married to Leila Hormozi, who is his business partner and co-founder in several of his ventures.[4]
Recognition
On August 17, 2025, Hormozi set a world record for the fastest-selling non-fiction book in a single day, selling 2,917,443 copies of his book, $100M Money Models.[5] This beat the previous record which was held by Prince Harry and his book "Spare" at 1.43 million copies.[6]
Hormozi also has his own YouTube channel and has over 4 million subscribers as of 2026.[7]
Wealth
According to the International Business Times, Hormozi's wealth is estimated to be up to $200 million (as of 2026).[8]
Business career
Gym Launch
In 2016, Hormozi co-founded Gym Launch with Leila Hormozi, initially providing on-site consulting to gym owners. By 2017, Gym Launch evolved into a licensing model to provide marketing, sales and retention to other facilities.[9][10]
Prestige Labs
In 2018, Hormozi co-founded Prestige Labs with his wife Leila Hormozi as a sister company to Gym Launch, a supplement line marketed to gyms. Hormozi and Leila Hormozi sold a 66% stake in Gym Launch and Prestige Labs to American Pacific Group for $46.2 million in 2021.[2][11] By the time of the acquisition, Gym Launch had helped over 4,500 gyms.[10][9][12][13]
ALAN
In 2019, Hormozi co-founded ALAN, later rebranded as UseAlan with Leila Hormozi, a software company designed to automate lead nurturing for brick-and-mortar businesses. They sold a majority stake in ALAN to a strategic partner in 2021.[10][9][14]
Acquisition.com
In 2020, Hormozi co-founded Acquisition.com with Leila Hormozi, an investment vehicle and holding company focused on acquiring and scaling businesses. The company provides capital, operational guidance, and strategic support to help portfolio companies grow. [10][2]
Skool.com
In January 2024, Hormozi partnered with Skool.com, co-founding The Skool Games, a competition involving Skool communities, alongside Skool.com CEO Sam Ovens.[10][15]
Publications
- Gym Launch Secrets: The Step-By-Step Guide to Building a Massively Profitable Gym (2019)[16]
- $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (2021)[17]
- $100M Leads: How to Get Strangers To Want To Buy Your Stuff (2022)
- $100M Money Models: How To Make Money (2025) [5]
References
- ^ a b "Alex Hormozi Bio". www.acquisition.com. Retrieved 2026-02-09.
- ^ a b c Cook, Jodie. "How Alex Hormozi Manages 500 Employees: His Complete Process Unpacked". Forbes. Retrieved 2026-05-10.
- ^ Shukla, Piyush (2026-01-14). "Wealth quote of the day by Alex Hormozi: "Rich people buy time. Poor people buy stuff. Ambitious people buy skills. Lazy people buy distraction." Who is Alex Hormozi and why buying time and skills beats buying stuff?". The Economic Times. ISSN 0013-0389. Retrieved 2026-04-27.
- ^ Toresson, Gustaf Lundberg. "The Audience Advantage: Leila Hormozi On Her Private Equity Vision". Forbes. Retrieved 2026-05-10.
- ^ a b "Alex Hormozi Sets World Record for Book Sales". Guinness World Records. Retrieved October 10, 2025.
- ^ Shaffi, Sarah (2023-01-17). "Prince Harry's Spare is fastest-selling nonfiction book since UK records began". The Guardian. ISSN 0261-3077. Retrieved 2026-02-09.
- ^ "Alex Hormozi". YouTube. Retrieved 2026-04-27.
- ^ Cruz, Stephanie (2026-03-31). "Self-Made Millionaire Alex Hormozi Reveals 6 Steps to Make Your First $100K: 'I Felt Richest at This Amount'". International Business Times UK. Retrieved 2026-05-10.
- ^ a b c Davis, Stephanie. "Growth Stalled? Here Are 5 Tips for Handling Startup Growth Stagnation Serial entrepreneur Alex Hormozi shares his best advice for kickstarting growth".
- ^ a b c d e Oscar Lagrosen. "From Broke at 26 to Worth $100,000,000 at 32: The Full Story of Alex Hormozi". Medium. Retrieved October 10, 2025.
- ^ "American Pacific Group Completes Investment Into Gym Launch And Prestige Labs | SGB Media Online". sgbonline.com. Retrieved 2026-04-27.
- ^ "Gym Launch and Prestige Labs Announce Executive Promotions". American Pacific Group. Retrieved October 10, 2025.
- ^ "AGP completes acquisition of Gym Launch and Prestige Labs". Business Wire. Retrieved October 10, 2025.
- ^ "Hormozis Sell Majority Stake in ALAN". Threads. Retrieved October 10, 2025.
- ^ "About Skool.com". Skool.com. Retrieved October 10, 2025.
- ^ "Gym Launch Secrets Book". www.gymlaunch.com. Retrieved 2026-05-10.
- ^ Cook, Jodie. "Alex Hormozi's 4 Key Secrets To Scaling Your Business". Forbes. Retrieved 2026-05-10.
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