Claudine Collins

Claudine Collins
Born
Claudine Lee

(1968-06-14) 14 June 1968 (age 57)
Watford, London, England
OccupationBusinesswoman
Years active1995–present
Known forThe Apprentice
Spouse
David Zwirn
​
(m. 2017)​

Claudine Collins (née Lee; born 14 June 1968) is an English businesswoman. She is known for her work with the media agency Mediacom UK for three decades, during which time she served as chief client officer and managing director. Since 2013, she has appeared as one of the interviewers on the BBC business series The Apprentice.

Life and career

Collins was born Claudine Lee on 14 June 1968 in Watford, London, to Zilda (née Lessman) and David Lee.[1][2] She has a younger sister, Justine. Their mother later remarried Michael Collins and they adopted his surname.[2] Her first job was working in the shoe department at Bally.[3] She subsequently embarked on an advertising course at Watford College and later began her working at Squires Robertson Gill.[2] In 1995, Collins joined the media agency MediaCom UK as a press buyer, later being promoted to Chief Client Officer and Managing Director.[4] She worked for the company over the next 30 years, before announcing her departure in 2025.[5]

In 2013, Collins became one of the interviewers on the BBC business series The Apprentice.[6][7] During the eleventh episode of the series, Collins and other interviewers Claude Littner, Mike Soutar and Linda Plant interview the remaining five contestants prior to Lord Sugar's decision on who to send through to the final, with the exception of the seventeenth series, when Collins did not appear and was replaced by Lord Sugar's aide, Karren Brady.[8][9] Collins is known for often taking a softer approach than the other interviewers whilst meeting with the candidates.[10][11] In 2015, Collins was diagnosed with breast cancer, she underwent a lumpectomy followed by radiotherapy.[2] Collins married David Zwirn in December 2017, becoming stepmother to his three children.[12][2] In 2026, she was appointed chief client officer of Mail Metro Media.[13][14]

Filmography

As herself
Year Title Notes Ref.
2012–present The Apprentice Interviewer [7]
2011–2025 The Apprentice: You're Fired! Guest; 7 episodes [15]
2026 The Apprentice: Unfinished Business Guest; 1 episode [16]

References

  1. ^ Mensah, Katelyn. "Who is Claudine Collins? Meet The Apprentice 2024 interviewer | Radio Times". Radio Times. Archived from the original on 6 March 2026. Retrieved 13 May 2026.
  2. ^ a b c d e "Beyond the Boardroom: The Unfiltered Reality of Claudine Collins, Advertising's Steel Magnolia - Quick Mag". 7 May 2026. Retrieved 13 May 2026.
  3. ^ "10 questions with... Claudine Collins, managing director of MediaCom UK". The Drum. Retrieved 13 May 2026.
  4. ^ Churchill, David (13 April 2017). "Apprentice star bombarded with menacing emails from former intern". Evening Standard. Archived from the original on 29 March 2023. Retrieved 13 May 2026.
  5. ^ "Claudine Collins moves on from WPP after 30 years - Exchange4media". Indian Advertising Media & Marketing News. 4 June 2025. Retrieved 13 May 2026.
  6. ^ Travis, Ben (16 December 2015). "The Apprentice: who are Mike Soutar, Claudine Collins and Linda Plant?". Evening Standard. Archived from the original on 12 March 2026. Retrieved 13 May 2026.
  7. ^ a b "The Apprentice Interviewers reveal how they prepare to put the candidates through their paces". BBC. Archived from the original on 26 March 2023. Retrieved 13 May 2026.
  8. ^ Maguire, Chris (9 April 2026). "The Apprentice: Meet Lord Sugar's very own 'fab four'". BusinessCloud. Retrieved 13 May 2026.
  9. ^ "'The Apprentice': Michaela Wain Hits Out At Lord Sugar's Advisor Claudine Collins Over 'Personal' Interview". HuffPost. Archived from the original on 14 December 2017. Retrieved 13 May 2026.
  10. ^ Wright, Minnie. "The Apprentice candidate reveals scenes cut from interviews episode | Radio Times". Radio Times. Archived from the original on 1 February 2026. Retrieved 13 May 2026.
  11. ^ "Surrey 'The Apprentice' finalist praises all-female lineup". BBC News. 16 April 2026. Archived from the original on 18 April 2026. Retrieved 13 May 2026.
  12. ^ "With regret, you're fired: Lord Sugar's aide Claudine Collins is selling her Belsize Park flat". Ham & High. 6 June 2017. Retrieved 13 May 2026.
  13. ^ "Mail Metro Media hires Claudine Collins". InPublishing. 17 March 2026. Retrieved 13 May 2026.
  14. ^ "Claudine Collins joins Mail Metro Media". Campaign. Retrieved 13 May 2026.
  15. ^ "BBC Two - The Apprentice: You're Fired!, Series 7, Episode 7". BBC. Archived from the original on 26 December 2024. Retrieved 13 May 2026.
  16. ^ "BBC Two - The Apprentice: Unfinished Business, Apprentice Series 20, Pet Product, Cats vs Dogs". BBC. 2 April 2026. Retrieved 13 May 2026.

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