BrightRoll

BrightRoll
Company type
Subsidiary
IndustryAdvertising
Founded2006; 20 years ago (2006)
FounderTod Sacerdoti
Dru Nelson
Headquarters
San Francisco, California
,
United States
ParentYahoo! (2014–2017)
Yahoo! Inc. (2017–present)
Websitewww.brightroll.com

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media,[1] the parent company of Yahoo, in favor of Verizon Media Video SSP[2] (re-brand of AOL's One Video Platform) after the company merged.[3] Yahoo and AOL consolidated their ad platforms during 2017–2018 to phase out duplicate platforms.

BrightRoll was founded in June 2006 by Tod Sacerdoti, who became the company's CEO, and Dru Nelson.[4] Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe.[5]

In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.[6]

Funding

BrightRoll raised $36 million in capital, with the last round of funding closing in November 2011. Principal investors include Dave Welsh, Adams Street Partners, Rob Theis, Scale Venture Partners, Evangelos Simoudis, Trident Capital and Jon Callaghan of True Ventures.[7]

References

  1. ^ "Verizon Media will replace the Oath brand, representing our strong alignment as a core pillar of Verizon's business". Verizon Media. 18 December 2018. Retrieved 3 October 2020.
  2. ^ "Video Ads - Publisher Monetization Solutions". Verizon Media. Retrieved 3 October 2020.
  3. ^ "Verizon is mashing Yahoo and AOL into a new company called Oath". The Verge. 3 April 2017. Retrieved 3 October 2020.
  4. ^ "Form D: Notice of Sale of Securities" (PDF). US SEC. October 10, 2007. Retrieved November 8, 2016.
  5. ^ "History: Pioneering digital video since 2006". BrightRoll. Archived from the original on August 31, 2014. Retrieved November 8, 2016.
  6. ^ Trefis Team (November 12, 2014). "Yahoo Eyes Video Ad Dollars With BrightRoll Acquisition". Forbes. Retrieved November 8, 2016.
  7. ^ Connie Loizos (February 25, 2013). "Brightroll's Tod Sacerdoti on Acquisitions, IPOs, and the Company's Near Future". PeHUB. Retrieved November 8, 2016.

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