Biougnach

Biougnach
Company type
Private
IndustryRetail
Founded1973
FounderAhmed Biougnach
Headquarters
Meknes
,
Morocco
ProductsHome appliances, electronics, furniture
RevenueMAD 274.38 million (2015)
Number of employees
Between 200 and 500
Websitebiougnach.ma

Biougnach is a Moroccan company specializing in the retail of home appliances, electronics, and furniture. Founded in 1973 in Meknes by Ahmed Biougnach, it is considered one of the first home appliance retail brands in Morocco.[1]

History

In 1973, Ahmed Biougnach founded the company in Meknes under the name "Établissement Biougnach Ahmed." In 1991, a restructuring led to the creation of Biougnach Équipement Sarl and the opening of the first modern retail outlet in Meknes.[1]

Expansion

In 2016, Biougnach signed a partnership with the real estate group Petra to expand its presence to other Moroccan cities, including Fes, Tangier, Marrakesh, and Agadir.[2] In September 2022, the company inaugurated a showroom in Bouskoura, further strengthening its presence in the Casablanca region.[3][4]

Biougnach operates stores in several Moroccan cities, including Casablanca, Rabat, Salé, Oujda, Fes, Meknes, Tangier, Agadir, and El Jadida.[5][6]

Key figures

In 2015, the company generated a revenue of 274.38 million Moroccan dirhams, marking a 12% increase compared to the previous year.[2]

Sponsorship

Biougnach has been a sponsor of some Moroccan football clubs, including Raja Club Athletic and Ittihad Tanger.[7][8]

References

  1. ^ a b "Biougnach, partner of Groupe Petra". The Rolling Notes. February 16, 2016. Retrieved April 3, 2025.
  2. ^ a b "Biougnach appliance brand expands". Le Matin. February 22, 2016. Retrieved April 3, 2025.
  3. ^ "Biougnach showroom opens in Bouskoura". TelQuel. September 20, 2022. Retrieved April 3, 2025.
  4. ^ Mouhssine, Najat (2021-07-20). "Biougnach ouvre son second magasin à Tanger". Le Matin.ma (in French). Retrieved 2025-05-17.
  5. ^ ALM (2021-07-20). "Un 12ème point de vente pour Biougnach". Aujourd'hui le Maroc (in French). Retrieved 2025-05-17.
  6. ^ "BIOUGNACH consolide sa position de leader engagée envers la région du nord". consonews.ma (in French). 2022-02-18. Retrieved 2025-05-18.
  7. ^ "Biougnach associe son image au Raja du Casablanca !". consonews.ma (in French). 2019-12-13. Retrieved 2025-05-17.
  8. ^ Faïssal, Najat (2022-02-21). "Biougnach scelle un partenariat de sponsoring avec l'Ittihad Riyadi de Tanger". Aujourd'hui le Maroc (in French). Retrieved 2025-05-17.

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