Austin Way

Austin Way
Cover of the April 2024 issue, featuring Willie Nelson, photographed by Kate Liddy
Editor-in-chiefRiki Altman-Yee
CategoriesRegional lifestyle magazine
Frequency7x per year
Circulation50,000[citation needed]
PublisherKristin Terk Pelt
First issueSeptember 2014; 11 years ago (2014-09)
CompanyModern Luxury
CountryUnited States
Based inAustin, Texas
LanguageEnglish
Websitemodernluxury.com/austin
OCLC940843207

Austin Way is a luxury lifestyle magazine published by Modern Luxury and based in Austin, Texas, covering fashion, style, music, philanthropy, real estate, dining, and art for the city's affluent community.[1] It is published seven times a year with a circulation of 50,000.

History

Austin Way was launched in September 2014 by GreenGale Publishing, the renamed successor to Niche Media, which had been founded by Jason Binn in 1998.[2][3] The launch was timed to capitalize on Austin's emergence as a major technology hub and luxury destination, a period of rapid population and economic growth that made the city an attractive market for a high-end regional title.[4][5] GreenGale was acquired by Modern Luxury, a national city and regional magazine publisher, in 2017.[6]

The following year, Austin Way was abruptly shut down in 2018 amid the financial strain that followed Modern Luxury's post-acquisition integration of GreenGale, the same period during which Modern Luxury significantly reduced editorial budgets across its portfolio. The magazine remained dormant for five years, a hiatus longer than that experienced by any other current Modern Luxury title. Modern Luxury relaunched Austin Way in September 2023, with Katerina "Kat" Cotroneo named as editor-in-chief. At the time of the relaunch, Cotroneo described Austin as "a modern boomtown growing more each day, especially in the luxury space."[7] Riki Altman-Yee subsequently became editor-in-chief in 2025 and currently holds the role.[8]

References

  1. ^ "Austin Way magazine targets city's affluent homes and visitors". Austin Business Journal. Retrieved March 7, 2016.
  2. ^ "Niche Media's Top Execs Predict 'A New Cachet' For Publishing". Adweek. March 25, 2015. Retrieved March 7, 2016.
  3. ^ O'Shea, Chris (July 9, 2014). "Niche Media Sold to Greengale Publishing". Adweek. Retrieved May 25, 2026.
  4. ^ Sass, Erik (January 30, 2014). "Mag Bag: Niche Media Launches 'Austin Way'". MediaPost. Retrieved May 25, 2026.
  5. ^ "Niche Media Announces Austin Way, New Regional Magazine For Austin, TX". PR Newswire. New York. January 24, 2014. Retrieved April 18, 2016.
  6. ^ "Modern Luxury to buy publisher of Hamptons Magazine". New York post. April 17, 2017. Retrieved May 25, 2024.
  7. ^ "Readers welcome back Austin Way Magazine with premiere issue and a focus on livable luxury". CBS Austin. September 28, 2023. Retrieved May 25, 2024.
  8. ^ Altman-Yee, Riki (March 1, 2024). "Howdy, Austin". Modern Luxury Austin Way. Retrieved May 25, 2026.

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