Astro Go

Astro Go
Logo used since 2025
FormerlyAstro On-the-Go (2012–2017)
Type of site
OTT
Available inMalay, English, Mandarin, Tamil
HeadquartersBukit Jalil, Kuala Lumpur,
Malaysia
Area servedNationwide
OwnerAstro Malaysia Holdings
Created byAstro
URLastrogo.astro.com.my
CommercialYes
RegistrationFree
LaunchedAugust 31, 2012; 13 years ago (2012-08-31)
Current statusActive

Astro Go, formerly known as Astro On-the-Go, is a Malaysian digital video on demand service owned and operated by Astro Malaysia Holdings. The platform was launched on 31 August 2012 with its offerings include free-to-air and paid live broadcast, films and series, as well as Astro original programs. It is one of the three over-the-top streaming service operated by Astro Malaysia Holdings, the others being Sooka and the now-defunct NJOI Now. In 2019, Astro Go was recognized as the No. 1 video-on-demand service provider in Malaysia, surpassing Netflix[1] and recorded a total of 2.2 million registered users with an average viewing time of 149 minutes per week.[2]

History

The platform was launched on 31 August 2012 as Astro On-the-Go.[3] It was later made for international users in March 2013.[4]

It was renamed as Astro Go on 31 March 2017[5][6] with several new features, such as a more user-friendly interface, improved video playback quality, and better content discovery tools.[7][8][9]

On 8 July 2019, Astro Go went major revamp with a fresh look on its interface and new features.[10][11]

Astro Go along with Astro On Demand went offline on 19 April 2022 due to technical issues, but went online a day later.[12]

See also

References

  1. ^ "Astro GO beats Netflix as the #1 streaming service in Malaysia". SoyaCincau. 14 June 2019. Retrieved 26 December 2022.
  2. ^ "Catat 2.2 juta pengguna berdaftar, Astro Go kini perkhidmatan penstriman video paling popular di Malaysia". Astro Awani. 13 June 2019. Retrieved 26 December 2022.
  3. ^ "Astro On-The-Go: My New Way to Enjoy Korean Drama!". Tian Chad. 13 June 2012. Retrieved 13 February 2019.
  4. ^ Pang Tun Yau (3 March 2013). "Astro Launches On The Go Service for International Users". Lowyat.net. Retrieved 13 February 2019.
  5. ^ Chief Chapree (31 March 2017). "Astro GO Goes Official: Is The Satellite TV Company Trying To Realign Its Digital Strategy?". Lowyat.net. Retrieved 13 February 2019.
  6. ^ "New Astro Go mobile app offers free viewing of all TV channels for a limited time". Malaysian Wireless. 31 March 2017. Retrieved 14 February 2019.
  7. ^ "Astro GO Has Just Been Revamped. Here's What's New With The App". Rojak Daily. 23 July 2019. Retrieved 14 February 2020.
  8. ^ Laila Zain (22 July 2019). "If You Have Astro, You Should Totally Download Astro GO For Free And Enjoy Exclusive Shows". SAYS. Retrieved 14 February 2020.
  9. ^ "Astro GO is the #1 streaming video service in Malaysia". Astro Awani. 12 June 2019. Retrieved 14 February 2020.
  10. ^ RD Minion (23 July 2019). "Astro GO Has Just Been Revamped. Here's What's New With The App". Rojak Daily. Astro Gempak. Retrieved 26 December 2022.
  11. ^ Nic Ker (8 July 2019). "Astro GO is finally updating its old interface". SoyaCincau. Retrieved 26 December 2020.
  12. ^ Abel Wong (20 April 2022). "Astro finally restored back Astro Go and On-Demand services after nearly 9 hours". TechNave. Retrieved 26 December 2022.

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