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2010 FIFA World Cup broadcasting rights

FIFA, through several companies, sold the rights for the broadcast of 2010 FIFA World Cup to the following broadcasters.

Television

Broadcasters that screened some or all of the matches in high definition are in bold. Broadcasters that screened matches in 3D are italicised.

Country Broadcaster(s) Source
Albania Free-to-air: RTSH
Cable/Satellite (pay): SuperSport Albania (DigitAlb) 		[1]
Andorra Free-to-air: TF1, France Télévisions [1]
Argentina Free-to-air: Canal 7, Telefe
Cable (pay): TyC Sports
Satellite (pay): DirecTV Sports 		[2]
Armenia Free-to-air: Public Television of Armenia (56 matches)
Free-to-air (Yerevan): Ararat TV (8 matches) 		[3]
Australia Free-to-air: SBS [4]
Austria Free-to-air: ORF [1][5]
Azerbaijan Free-to-air: Lider TV [1]
Bangladesh Free-to-air: Bangladesh Television
Satellite (pay): ESPN Star Sports
Belarus Free-to-air: BTRC [1]
Belgium Dutch:
Free-to-air: VRT 		[6]
French:
Free-to-air: RTBF 		[7]
Bhutan Satellite (pay): ESPN STAR Sports
Bolivia Free-to-air: Unitel, Red Uno [1]
Bosnia and Herzegovina Free-to-air: BHRT [1]
Brazil Free-to-air: Rede Globo, Rede Bandeirantes
Cable/satellite (pay): SporTV, BandSports, ESPN Brasil 		[8][9]
Bulgaria Free-to-air: BNT [1]
Cambodia Free-to-air: CTN, MyTV
Canada English:
Free-to-air: CBC
Cable/satellite (pay): Bold (8 group stage matches live, nightly encores) 		[10]
French:
Free-to-air: SRC 		[1]
Spanish and Italian:
Cable/satellite (pay): Telelatino
Chile Free-to-air: TVN (33 matches)
Satellite (pay): DirecTV Sports (all matches)
People's Republic of China Free-to-air: CCTV (all matches, 56 matches live on CCTV-5, 4 on CCTV-1, 4 on CCTV-7) CCTV-HD (all matches in HD, 56 matches live)
Colombia Free-to-air: Caracol, RCN (40 matches total)
Satellite (pay): DirecTV Sports (all matches)
Costa Rica Free-to-air: Teletica, Repretel [1]
Croatia Free-to-air: HRT [1]
Cyprus Free-to-air: CyBC [1]
Czech Republic Free-to-air: ČT [1][11]
Denmark Free-to-air: DR (10 matches), TV2 (32 matches)
Cable/Satellite (pay): Canal 9 (21 matches) 		[12][13][14]
Ecuador Free-to-air: Gama, TC
Satellite (pay): DirecTV Sports
El Salvador Free-to-air: TCS [1]
Estonia Free-to-air: ERR [1]
Fiji Free-to-air: Mai TV
Finland Free-to-air: YLE [1]
France and overseas territories Free-to-air: TF1 (27 matches), France Télévisions (37 matches)
Satellite/cable/IPTV (pay): Canal+ (37 matches, 8 exclusive) 		[1][15]
Georgia Free-to-air: GPB (all matches) [1]
Germany Free-to-air: ARD (28 matches), ZDF (27 matches), RTL (9 matches)
Satellite (pay): Sky Deutschland (all matches) 		[16]

[17]

Greece Free-to-air: ERT
Guatemala Free-to-air: Televisiete, Canal 3
Honduras Free-to-air: TVC, Vica TV
Hong Kong Free-to-air: ATV (1 match – opening), TVB (3 matches – 2 semi-final and final)
Cable (pay): Cable TV Hong Kong (all matches)
Hungary Free-to-air: MTV [1]
Iceland Free-to-air: RÚV (46 matches)
Cable (pay): Stöð 2 Sport (18 matches) 		[1]
India Free-to-air: Doordarshan
Satellite (pay): ESPN STAR Sports
Indonesia Free-to-air: MNC Media (RCTI (46 matches), Global TV (20 matches)) [18]
Iran Free-to-air: IRIB
Ireland Free-to-air: RTÉ [19][20]
Israel Hebrew:
Free-to-air: Channel 1 (48 matches), Channel 33 (when two matches are played at the same time, 7 matches), Channel 2 (broadcast by Reshet, 9 matches)
Cable/satellite (pay): Sport 5 (HD feed of the 9 matches aired by Channel 2) 		[1]
Arabic:
Free-to-air: Channel 33
Italy Free-to-air: RAI (one match per day)
Satellite (pay): SKY Italia (all matches) 		[1][21]
Japan Free-to-air: NHK (22 matches), Nippon TV/NNN-NNS (5 matches), Fuji TV/FNN-FNS (5 matches), TBS/JNN (5 matches), TV Asahi/ANN (4 matches), TV Tokyo/TXN (3 matches)
Satellite (pay): SKY PerfecTV! (all matches)
North Korea Free-to-air: KCTV (Broadcasting rights obtained through ABU) [22][23]
South Korea Free-to-air: SBS
Cable/satellite (pay): SBS Sports
3D coverages produced by SBS were broadcast on 3D channel of each pay television providers. 		[1][22]
Kosovo Free-to-air: RTK [1]
Latvia Free-to-air: LTV [1]
Liechtenstein Free-to-air: SRG SSR idée suisse (SF)
Lithuania Free-to-air: LRT (46 matches), LNK (18 matches)
Luxembourg Free-to-air: RTL [1]
Macau Free-to-air: TDM
Macedonia Free-to-air: MRTV
Malaysia Free-to-air: RTM,
Satellite (pay): Astro (all matches)
Maldives Free-to-air: Television Maldives,
Cable (pay): MediaNet (all matches) 		[24]
Mali Free-to-air: ORTM,
Terrestrial (all matches) 		[25]
Malta Free-to-air: PBS (46 matches)
Satellite (pay): Melita Sports (all matches) 		[1]
Mexico Free-to-air: TV Azteca, Televisa
Cable (pay): TVC Deportes, Televisa Deportes Network
Satellite (pay): SKY México
Republic of Moldova Free-to-air: TRM [1]
Monaco Free-to-air: TF1, France Télévisions [1]
Montenegro Free-to-air: RTCG [1]
Netherlands Free-to-air: NOS through NPO channels [26]
Nepal Free-to-air: NTV
Satellite (pay): ESPN STAR Sports 		[1]
New Zealand Free-to-air: TVNZ (22 matches)
Satellite (pay): Sky (all matches) 		[1][27]
Nicaragua Free-to-air: Televicentro [1]
Norway Terrestrial (pay): TV2 (32 matches)
Satellite (pay): Viasat (32 matches; rights purchased from NRK) 		[28][29][30]
Pakistan Free-to-air: PTV
Cable (pay): TEN Sports (rights purchased from ESPN Star Sports)
Panama Free-to-air: RPC, TVMax (40 matches total)
Cable (pay): Cableonda Sports (24 matches)
Paraguay Free-to-air: SNT
Peru Free-to-air: ATV
Satellite (pay): DirecTV Sports (all matches) 		[1]
Philippines Free-to-air: ABS-CBN, Studio 23
Cable (pay): Balls 		[31]
Poland Free-to-air: TVP [32]
Portugal Free-to-air: RTP (28 matches), SIC (18 matches)
Cable/satellite/IPTV (pay): SportTV (all matches; 18 are exclusive) 		[33][34]
Romania Free-to-air: TVR [1]
Russia Free-to-air: Channel One (26 matches), VGTRK (38 matches)
San Marino Free-to-air: RAI
Senegal Free-to-air: RTS,
Terrestrial (all matches) 		[35]
Serbia Free-to-air: RTS [1]
Singapore Free-to-air: MediaCorp (4 matches)
Cable (pay): StarHub TV (all matches)
IPTV (pay): mio TV (all matches) 		[36]
Slovakia Free-to-air: STV [1]
Slovenia Free-to-air: RTV Slovenija [1]
South Africa Free-to-air: SABC
Satellite (pay): Supersport
Spain Free-to-air: Telecinco (8 matches), Cuatro (16 matches)
Satellite (pay): Canal+ (all matches) 		[37][38]
Sri Lanka Free-to-air: SLRC – Channel Eye
Satellite (pay): ESPN Star Sports 		[1]
Sweden Free-to-air: SVT (32 matches), TV4 (32 matches) [39]
Switzerland Free-to-air: SRG SSR idée suisse [1]
Taiwan Cable (pay): Era Television
IPTV (pay):

ELTA TV

Thailand Free-to-air: TV3, TV7, MCOT9, NBT11 (all matches)
Satellite (pay): TrueVisions
Turkey Free-to-air: TRT
Ukraine Free-to-air: UT1, ICTV [40]
United Kingdom
(England, Scotland, Northern Ireland, Wales) 		Free-to-air:
  • BBC (31 Games + Coverage of the Final shared with ITV)
  • ITV (32 Games + Coverage of the Final Shared with BBC)

Cable/satellite (pay): British Eurosport, ESPN UK (highlights)

United States
and territories
  • American Samoa
  • Guam
  • Northern Mariana Islands
  • Puerto Rico
  • U.S. Virgin Islands
 English:
Free-to-air: ABC (10 matches)
Cable/satellite (pay): ESPN (54 matches)
Spanish:
Free-to-air: Univision (56 matches), Telefutura (8 matches)
Cable/satellite (pay): Galavisión (nightly encores)
Portuguese:
Cable/satellite (pay): ESPN Deportes (40 matches)
Uzbekistan Free-to-air: NTRC
Vietnam Free-to-air: VTV, HTV

Satellite (pay): VTC (HD only)

[1][41]
Vatican City Free-to-air: RAI [1]
Venezuela Free-to-air: Meridiano, Venevisión
Satellite (pay): DirecTV Sports (all matches) 		[1]
Middle East and North Africa
List of countries
  • Algeria
  • Bahrain
  • Comoros
  • Djibouti
  • Egypt
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Oman
  • Palestinian Authority
  • Libya
  • Mauritania
  • Morocco
  • Qatar
  • Saudi Arabia
  • Somalia
  • Sudan
  • Syria
  • Tunisia
  • United Arab Emirates
  • Yemen
 Satellite (pay): Al Jazeera Sports[note 1] [1][42]
Sub-Saharan Africa
List of countries
  • Free to air broadcasters listed in parentheses
  • Angola (TPA)
  • Benin (ORTB)
  • Botswana (BRTS)
  • Burkina Faso (TNB)
  • Burundi (RTNB)
  • Cameroon (CRTV)
  • Cape Verde (RTVCV)
  • Central African Republic (RTC)
  • Chad (RTNT)
  • Congo (TNC)
  • Côte d'Ivoire (RTI)
  • DR Congo (RTNC)
  • Equatorial Guinea (RDEG)
  • Eritrea (EBC)
  • Ethiopia (ETS)
  • Gabon (RTG)
  • Gambia (GRTS)
  • Ghana (GTV)
  • Guinea-Bissau (RTVGB)
  •  Guinea-Conakry (RTG)
  • Kenya (KBC)
  • Lesotho (LBC)
  • Liberia (LBS)
  • Madagascar (RTNM)
  • Malawi (MBC)
  • Mali (ORTM)
  • Mauritius (MBC)
  • Mozambique (TDM, Soico)
  • Namibia (NBC)
  • Niger (TS)
  • Nigeria (NTA)
  • Rwanda (TVR)
  • Senegal (RTS)
  • Seychelles (SBC)
  • Sierra Leone (SLBS)
  • Swaziland (STVA)
  • Tanzania (TBC)
  • Togo (TVT)
  • Uganda (UBC)
  • Zambia (ZNBC)
  • Zanzibar (TVZ)
  • Zimbabwe (ZBC)
Free-to-air: see list of countries
Satellite (pay): Supersport 		[1][43]

Notes

  1. ^ Rights were held by ART until Al Jazeera purchased all of ART's sport-related rights and content on 24 November 2009.

Radio

Country Broadcaster Source
Albania RTSH
Argentina Radio Nacional
Radio La Red 		[44]
Australia SBS
Bosnia and Herzegovina BHRT [45]
Brazil Bandeirantes
Super Tupi
BandNews FM
Rede Transamérica
Gaúcha
Guaíba
Sociedade da Bahia
Verdinha 810
Gazeta de Alagoas
Banda B
Paiquerê
Brasil Sul
Rádio Globo
CBN
Inconfidência
Record
Clube de Pernambuco
Eldorado/ESPN
Clube do Pará
Itatiaia
Rádio 730
Rádio Jornal
Jovem Pan.
Croatia HRT
Denmark DR
France French:
Radio Monte Carlo
Portuguese:
Radio Alfa
Germany ARD (20 matches) [46]
India All India Radio (Matches that feature Argentina, England, Germany and Brazil) [47]
Ireland RTÉ
Israel Kol Yisrael (48 matches)
Italy RAI, RTL 102.5
Mexico Televisa Radio
Panama RPC
Portugal RTP
Slovenia Radio Slovenia
Spain Cadena SER
Sweden SR
United Kingdom
(England, Scotland, Northern Ireland, Wales)		 BBC, Talksport
United States English:
ESPN		 [48]
Spanish:
Fútbol de Primera

Internet

Country Broadcaster Link
Argentina Canal 7
Australia SBS[49] https://web.archive.org/web/20100628111835/http://theworldgame.sbs.com.au/flash/
Belgium Sporza
Brazil[50] Rede Globo
Bulgaria BNT https://web.archive.org/web/20100613013543/http://svetovno.bnt.bg/
Canada CBC, Rogers
Denmark TV2
Hungary Index.hu https://web.archive.org/web/20100612093144/http://sportgeza.hu/futball/2010/vb/elo/
Ireland[51][52] RTÉ
Israel IBA (48 matches), Reshet (9 matches)
Mexico and Latin America[51]
(except Brazil and Argentina)		 Televisa
Poland TVP http://sport.tvp.pl
Portugal RTP http://www.rtp.pt
Romania TVR
Serbia RTS http://rts.rs
Slovenia RTV Slovenija http://tvslo.si
Sweden SVT http://svtplay.se
United Kingdom
(England, Scotland, Northern Ireland, Wales)		 BBC, ITV http://www.bbc.co.uk/worldcup, [1]
United States English, Arabic, German, Korean and Portuguese:
ESPN		 http://www.espn3.com
Spanish:
Univision		 https://wayback.archive-it.org/all/20110427101420/http://futbol.univision.com/

Mobile and Cellular Services/Broadcasting

Country Broadcaster Source
Argentina Canal 7
Australia SBS / Optus [53]
Brazil Rede Globo, Rede Bandeirantes [54]
Canada CBC, Rogers
Indonesia Telkomsel
Israel Sport 5
Malaysia Maxis
Portugal RTP, Vodafone, TMN
Slovenia RTV Slovenija, Mobitel
United States ESPN
United Kingdom BBC [55]

References

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