You Bar

You Bar
Company type
Private
Founded2006
FounderAva Bise
Anthony Flynn

YouBar is an American food manufacturing company that produce protein bars, baked goods, and functional snack products for private-label and branded clients.[1]

History

YouBar was founded in 2006 by Anthony Flynn and Ava Bise. The company originated from a home-based operation producing protein bars, which later expanded into commercial production. In its early years, YouBar operated an online platform that allowed customers to create customized protein bars by selecting ingredients.[2]

In 2011, YouBar relocated to a facility in downtown Los Angeles and subsequently expanded its operations into contract manufacturing.[3]

Later in 2012, the company discontinued its direct-to-consumer customization service and transitioned fully to contract manufacturing for other brands. Over time, additional members of the founding family joined the company’s management, with Anthony Flynn continuing as chief executive officer.[4]

Operations

As of 2025, YouBar operates multiple food production facilities in the Los Angeles metropolitan area. These facilities are used for the manufacturing and packaging of protein-based snack products, including baked and extruded items. The company utilizes a combination of automated and manual production processes to accommodate different product formats.[5]

YouBar also maintains an internal research and development operation focused on product formulation and process scaling. Product development is conducted in collaboration with clients and includes formulation testing and preparation for commercial production.[6]

Product

YouBar manufactures a range of protein-focused and functional snack products, including bars and baked snack items. The company has expanded beyond traditional protein bars to include bakery-style products. Its products are distributed under third-party brand names through national retail and e-commerce channels in the United States.[7]

References

  1. ^ Kahn, Mattie; Michaels, Jake (2025-07-21). "The Little Food Lab Fueling the Big Protein Boom". The New York Times. ISSN 0362-4331. Retrieved 2026-04-07.
  2. ^ "Automation speeds snack-bar maker's output". Packaging World. 2018-12-08. Retrieved 2026-03-24.
  3. ^ New York Times report on You Bar, February 20, 2008
  4. ^ "Automation speeds snack-bar maker's output". Packaging World. 2018-12-08. Retrieved 2026-03-24.
  5. ^ "Baking & Snack - November 2025". digitalbs.bakingbusiness.com. Retrieved 2026-04-07.
  6. ^ Watson, Elaine (2015-10-28). "One size fits all CPG products are so last century, says YouBar founder: Customization is the future". FoodNavigator-USA.com. Retrieved 2026-03-24.
  7. ^ Women's Health Magazine, June 2008, p. 46 [full citation needed]


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