Women's Elite Rugby (WER) is a proposed annual semi-professionalwomen's rugby union club competition to supersede the amateurWomen's Premier League at the top level of the United States rugby union system. It is to be contested by six to eight clubs run by investor-operators, with all front office staff to be paid on a full-time basis, and players to be paid monthly stipends.
History
Having deemed its amateur pay-to-play model as "no longer sustainable",[1][2] the Women's Premier League (WPL), an iteration of the top-level women's rugby union club competition in the United States founded in 2009,[2][3] embarked on its "Ignite the Change" campaign in 2022 that sought to professionalize women's rugby union in the United States.[4] The campaign led to a board of directors being formed in mid-2023 to establish a for-profit professional league,[4][5] to capitalize on the perceived rise of professional women's sports, and both the 2028 Olympic rugby sevens tournament and 2033 Women's Rugby World Cup to be hosted in the United States.[2][6][7] A retention of American players and an expansion of rugby union's reach into the American sports market were also touted as goals for the new league;[7][8] twelve of the United States national team's 2024 Pacific Four Series squad played in England's semi-professional league instead of an American league.[9]
Locations of cities in the United States planned to host teams in the 2025 season
1
Boston
2
Chicago
3
Denver
Women's Elite Rugby aims to have six to eight teams of up to thirty contracted players each in its inaugural 2025 season, with plans to expand beyond eight teams within its first ten seasons.[3][14][15] Three of the teams will be located in Boston, Chicago, and Denver, respectively.[16] Each team will be run by investor-operators with shares in the league, while the league itself will retain a degree of control over the recruitment of players and personnel.[17] The 2025 season will be semi-professional – players will be compensated with monthly stipends throughout the season.[17] The seven members of the WPL – Beantown RFC, Berkeley All Blues, Chicago North Shore, Colorado Grey Wolves, Life West Gladiatrix, New York RC, and Twin Cities Amazons – are in discussions for potential promotion to the league.[1][3][15]
^ abLemire 2024, "...it launched its "Ignite the Change" campaign in 2022 to create a path to professionalism. That effort began with the appointment of a board of directors, whose collaborations led to the formation of the WER..."
^ abcFlynn, Kerry (April 11, 2024). "Women's Elite Rugby seeks funds as new U.S. league". Axios. Archived from the original on May 30, 2024. Retrieved May 30, 2024. WER board member Jenny Houlihan said the board formed about a year ago to create a for-profit league. [...] Houlihan says WER expects to be profitable by its third year.
^ abCarosella 2024, "The new competition's inaugural season is slated for 2025, bringing professionalism to the women's game in advance of the 2028 Los Angeles Olympics and the U.S. hosted 2033 Women's Rugby World Cup. The announcement of the new competition was made during a virtual press conference..."
^Carosella 2024, "Until now women's rugby union players looking to play at the elite level had to seek opportunities abroad, but now they will be offered the chance to compete on their home soil. The hope of the new league's executives is that WER will break down the traditional barriers and make rugby a more accessible sport. In the words of Aversano, "we just have to show people in the U.S. how great this game is."
^ abcFlynn, Kerry (May 30, 2024). "Exclusive: Women's Elite Rugby to raise seed funding". Axios. Archived from the original on May 30, 2024. Retrieved May 30, 2024. ...executive adviser Phil Camm [...] WER closed a $500,000 round, structured as a SAFE (simple agreement for future equity), in April. Investors include Chasing Rainbows, an early-stage venture fund supporting LGBTQ+ founders, and former Procter & Gamble executive Deb Henretta. Camm says WER is currently raising up to a $3 million seed round [...] and will seek a Series A next year or sooner.
^Lemire 2024, "Hammond-Graf declined to name them but added that the league has been well supported by the rugby community and "is starting to gain traction with family offices and private equity."
^Carosella 2024, "...former international rugby union player and WER President Dr. Jessica Hammond-Graf. [...] WER Vice President Katherine Aversano..."
^ abcLemire 2024, "...Aversano, a Legal Historian & Information Specialist for the U.S. DOJ. [...] The board of directors include Hammond-Graf, Aversano, Stacy Carone, Koma Gandy, Jenny Houlihan and Hallie Martin. The WER and each club will, in time, hire full-time staff."
^ abCarosella 2024, "WER is looking at launching between 6 and 8 teams [...] the league would be looking to build a strategic expansion plan over the next ten years. The target model is for each team to be composed of 30 players [...] WER will have a paid, full-time front office staff..."
^ abLemire 2024, "The plan is to field between six and eight teams for the first season with strategic expansion over the next decade. The WER is in discussions with the existing seven WPL clubs about potential conversion to professional organizations. Rosters are expected to consist of 30 players per franchise."