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Wendy Kaufman

Wendy Kaufman
Born
North Woodmere, New York
Occupation(s)Spokesperson, TV personality

Wendy Kaufman is an American television personality, known for being the spokesperson for Snapple and for her two stints on Celebrity Fit Club.

Early life and education

Kaufman was born in North Woodmere, New York, to a homemaking mother and a father who owned a steel manufacturing company. She grew up in North Woodmere and attended Lawrence High School, graduating from Syracuse University in 1980 with degrees in film and sociology.[1]

Snapple

At the time of the first ad campaign, Kaufman worked at Snapple's headquarters in Long Island. In her free time, she took it upon herself to reply to Snapple fan mail. Snapple's new ad agency, Kirshenbaum and Bond, chose Kaufman to appear as "Wendy, the Snapple Lady" and sold their choice to the founders by showing them photos of Oprah and Roseanne Barr, both heavyset women who were extremely popular. The ads featured Kaufman responding to letters received from Snapple customers. The Snapple Lady ads contributed to soaring sales.[2] Kaufman appeared in dozens of ads, made guest appearances at fairs and schools, on television shows, and at celebrity benefits.[1]

After Quaker Oats Company bought Snapple in 1994, it discontinued Kaufman's appearances in ads and sales of Snapple dropped dramatically. Snapple was acquired from Quaker Oats in a fire sale and the new owners, Triarc Companies, immediately made Kaufman the spokesperson of Snapple again.[3] Kaufman left Snapple in 2008.[4]

After Snapple

In 2005, Kaufman appeared in seasons 1 and 2 of Celebrity Fit Club.[5] In 2016, Kaufman was featured on an episode of Oprah: Where Are They Now?[6]

References

  1. ^ a b "At Work With: Wendy Kaufman; Snapple! Cackle! Pop! A Star Is Born". The New York Times. January 4, 1995. Retrieved June 18, 2022.
  2. ^ Keller, E.; Fay, B. (2012). The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. Free Press. pp. 91–92. ISBN 978-1-4516-4006-9. Retrieved June 18, 2022.
  3. ^ Gross, Daniel (March 6, 2007). "Starbucks' 'venti' problem". Los Angeles Times. p. 14.
  4. ^ Mason-Draffen, Carrie (May 21, 2008). "Snapple Lady parts ways with company". Republican and Herald (Pottsville, Pennsylvania). p. A9.
  5. ^ "For these stars, the weight is over". Chicago Tribune. August 10, 2005. Retrieved June 18, 2022.
  6. ^ Hughes, Mike (October 1, 2016). "Weekend TV". The Californian (Salinas). p. C7.
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