WeedTuber

A Weedtuber (a portmanteau of the words Weed and YouTube) is an online video content creator on YouTube, whose videos are focused on cannabis, often with on-camera consumption, reviews, strain education and lifestyle content like stories and cannabis culture. Since cannabis legalization of the 2010s[1] cannabis influencers have started getting a following on socia media platforms. The term "weedtuber" began to appear on Google Trends in early 2015.[2]

Popular Weedtubers may have 200,000 or more channel subscribers. MassRoots listed 10 channels with over 100,000 subscribers in mid 2016.[3] Other prominent Weedtubers include Erick Khan, Goblin, RawOG420, Damianluck925 also known as Fulcrum, Cewpins, Green Mama, Strain Show, Koala Puffs, SMPLSCK, and jayblazedd.[4][5] CustomGrow420 (Joel Hradecky) and Haley420 are considered pioneers in the community emerging as a major content creator’s in the mid 2010s following the legalization of cannabis with Hradecky reaching one million subscribers and Haley hitting over 700,000 in early 2017.[6][7][1][8]

In 2018, YouTube deleted many cannabis related channels without explanation, several having hundreds of thousands of subscribers.[9][10][11][12][13]

As of 2026, Dope as Yola (Thomas Araujo) is the most followed weedtuber with two million subscribers on YouTube, becoming the first weedtuber to reach the mark and making him the most popular cannabis influencer on social media.[14][15] Dope as Yola also owns a podcast he hosts called DOPE AS USUAL along with Marty O'Neil discussing topics about cannabis and comedy.[16] DrewisSharing is a British weedtuber and entrepreneur with over one million subscribers on YouTube making his the largest cannabis-related channel in the U.K. In early September 2025 he rebranded and opened a coffeeshop in Amsterdam, Netherlands, including a medical cannabis dispensary in Bangkok, Thailand, in late 2025 making him one of the most prominent in the European cannabis community.[17]

A sponsor is reported to be willing to pay a channel with over 100,000 subscribers between $300 and $1000 for mentioning their product.[1]

Legality

Some weedtube channels were produced where cannabis was illegal but tolerated at the time, like Vancouver, British Columbia's Stephen Payne aka "Marijuana Man".[18][19]

See also

  • Mukbang, content creators who eat for a video audience

References

  1. ^ a b c Jordan G Teicher (January 25, 2017), "The WeedTubers: these people make a living getting stoned on YouTube – These entrepreneurial twentysomethings are riding a wave of marijuana legalization to online celebrity. Call them Cheech and Chong for the digital age.", The Guardian
  2. ^ "weedtuber" frequency graph, Google Trends, accessed 2017-02-09
  3. ^ Austin Logan (June 29, 2016), Top 10 WeedTubers, MassRoots, retrieved 2017-02-09[permanent dead link]
  4. ^ Mouniakov, Kira (2025-09-09). "Top 10 weedtubers". ZEWEED. Retrieved 2025-09-12.
  5. ^ Holly (2023-08-25). "15 Cannabis YouTube Channels You Should Watch". Retrieved 2026-04-13.
  6. ^ Bish, Joe (2015-11-25). "YouTube Channel of the Week #1: CustomGrow420". VICE. Retrieved 2026-03-31.
  7. ^ Sébastien Wesolowski (March 31, 2016), "How to Build an Empire by Getting High on YouTube: Legalization in the US has allowed marijuana mavens to build a following on camera", Vice
  8. ^ "7 Famous YouTubers Who Smoke Weed". herb.co. Retrieved 2026-04-13.
  9. ^ Andrew Ward (June 11, 2019). "YouTube's Account Purges Spark A Cannabis Content Alternative". Yahoo! Finance.
  10. ^ Tricia Romano (April 24, 2018), YouTube Continues Its Cannabis Purge and Nobody Knows Why, Leafly
  11. ^ Yaeger, Kyle (April 28, 2018), "YouTube Remains Silent as Weed Pages Are Purged", High Times, YouTube has been systematically shutting down cannabis-centric channels. And they're not even offering up an explanation.
  12. ^ Josh Jardin (May 9, 2018), "Why Is YouTube Cracking Down on Cannabis Videos?", The Stranger, Seattle
  13. ^ Juliet Bennett Rylah (June 11, 2018), "Weed YouTubers Speak Out After Having Their Channels Deleted", High Times, YouTube has been systematically shutting down marijuana-centric channels on its video-sharing site with little-to-no explanation since at least early 2018.
  14. ^ "Against All Odds: Dope As Yola Becomes First Weedtuber to Hit 2 Million Subscribers | High Times". 2025-07-04. Retrieved 2025-09-12.
  15. ^ Hasse, Javier. "Weed Youtuber Dope As Yola Scores Big With Spotify Deal: 'Word Of Mouth Is More Powerful Than Ads'". Forbes. Retrieved 2026-03-31.
  16. ^ "DOPE AS USUAL Podcast Official Website". DOPE AS USUAL. Retrieved 2026-03-31.
  17. ^ "Man shows how easy it can be to get a medical cannabis prescription in the UK". LADbible. 2023-04-26. Retrieved 2026-03-31.
  18. ^ Perrine Signoret (August 12, 2016), "Cannabis : le big bang des weedtubers", Libération (in French)
  19. ^ "What's It Like to Be an Internet-Famous Stoner?", Vice, June 17, 2015

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