In November 1988, Michael and Barbara Leech's Pine Tree Broadcasting Company, owners of WVNR (1340 AM) in Poultney, obtained the construction permit for an FM radio station in Whitehall, New York, to be operated in conjunction with WVNR.[3] The new station, WNYV, went on the air July 14, 1990.[4] WNYV and WVNR were simulcast 100% of the time.
On May 5, 2020, it was announced that WNYV and WVNR had been sold to Loud Media pending Federal Communications Commission (FCC) approval; at the time of the sale, the simulcast featured a classic hits format branded as "Lakes Region Radio".[5] On July 25, 2020, Loud Media rebranded the station as "K94.1" playing classic country.[6] The new format and branding replicated its sister station in Nunn, Colorado, K96.9 KYAP. On December 9, 2020, WNYV began simulcasting on WABY in Watervliet, New York, and W231DU in Albany, New York;[7] this simulcast ended in March 2023. WVNR ceased operations in 2022.
On November 7, 2023, Loud Media filed an application with the FCC to transfer the broadcast license of WNYV to St. Lawrence University, who began operating the station as North Country Public Radio via a local marketing agreement on November 13.[8] The sale of the license, at a price of $50,000, was consummated on March 13, 2024. The station changed its call sign from WNYV to WXLJ on April 1, 2024.