Lakeview Broadcasting Company was granted a construction permit for a new station on 940kHz in Webster, Massachusetts, on March 5, 1979; two months later, on May 7, the call sign WGFP was issued.[4] The call sign stood for Gilbert Francis Perry, a relative of the original owner.
For several years now,[when?] WGFP had been operating from a long wire antenna instead of a tower.[5] On the site of the tower rests an experimental tower, WX1CFA, using a "crossed field" design.[6]
On December 29, 2017, WGFP changed formats to classic hits as “The Lake 940”.[7] The station previously broadcast a country format as "Cool Country 940".[8]
Just Because, Inc. sold WGFP to Quinebaug Valley Broadcasting for $75,000 effective September 29, 2022; principal Kurt Jackson is a part-owner of WARE in nearby Ware.[9] On October 5, 2022, the new owners applied to change the call sign to WQVR, effective October 11.[10]