The station came on the air in early 2010 as part of the American Family Radio network. It is a counterpart to WMVV FM 90.7 in nearby Griffin, Georgia, both of which are on the southern edge of metro Atlanta, and are part of its media market. The station's original application dates back to 1997, and its construction permit was finally issued a decade later in 2007, superseding two issued in 2005. It requested and received a modification of the permit in 2009, and in May 2010 requested and was finally issued its broadcast license.