The station was assigned the call sign WGBE on June 10, 1986. On March 30, 1987, it changed its call sign to WGMM;[3] it signed on June 15[4] with religious programming and southern gospel.[5] Original owner Miller Broadcasting, controlled by Joanne S. Mller, sold WGMM to J. Wesley Cox's Cox Broadcast Group for $25,000 in 1988;[6] on November 30, it became WCGA.[3] In 1997, WCGA, following a period in which it was silent, returned to the air with a talk format.[7] On March 17, 2005, the station's license was cancelled because its license had expired without renewal on April 1, 2004; after subsequently filing for renewal, in May 2007 the Federal Communications Commission (FCC) restored the WCGA license and fined Cox Broadcast Group $7,000.[8]
On January 15, 2020, the FCC revoked WCGA's license for failure to pay delinquent regulatory fees owed to the Commission.[9] On February 11, 2020, the FCC rescinded the revocation, as it had not considered Cox Broadcast Group's response to the order.[10][11]