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Utsav Plus

This article is about the European Hindi-language television channel. For the international channel known as Star Plus, see StarPlus.

Utsav Plus
CountryUnited Kingdom France, Spain, Germany, Russia, Netherlands, and Italy
Broadcast areaEurope
HeadquartersSouthall, London
Programming
Language(s)Audio:
Hindi
Subtitles:
English
Picture format1080i HDTV
(downscaled to 576i for the SDTV feed)
Ownership
OwnerJioStar
Sister channelsUtsav Bharat
Utsav Gold
History
Launched22 January 2021; 3 years ago (2021-01-22)
ReplacedStar Plus
Availability
Streaming media
Hotstarhotstar.com

Utsav Plus (formerly known as Star Plus UK) is a European Hindi-language general entertainment pay television channel operated by JioStar. Its programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime, and television films. It is subtitled in English.

History

Star Plus launched in the United Kingdom in 2005.

Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[1] but it was delayed until 5 July 2012.[2]

Rebranding

On 12 July 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" ("Same Relationship, New Thinking").[3]

On 7 November 2016, the company once again underwent a rebranding with the tagline "Nayi Soch" ("New Thinking").[4]

On 4 June 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" ("Same Relationship, New Thing") and signature song composed by A. R. Rahman.[5]

On 30 December 2020, Disney announced that the ‘Star’ branding in the Netherlands would be replaced with ‘Utsav’ in 2021.[6] On 11 January 2021, Star TV UK/Europe revealed that this new identity would apply in the UK and all of Europe from 22 January.[7][8]

Programming

The channel launched two programming blocks: Star Dophar[9] and Star Zaika.[10]

The programming of Star Dophar consists of reruns of Star India serials. Reruns air in the Morning time slot along with afternoon also.

‘Star Zaika’ consists of cooking shows which are aired during different times of the day on both Utsav Plus and Utsav Bharat. Previously, it also aired international shows dubbed in Hindi.[11]  

Serials

Year Show
2009–present Yeh Rishta Kya Kehlata Hai
2020–present Anupamaa
Ghum Hai Kisikey Pyaar Meiin
2023–present Jhanak
2024–present Udne Ki Asha
Maati Se Bandhi Dor
Dil Ko Tumse Pyaar Hua
Advocate Anjali Awasthi
Iss Ishq Ka Rabb Rakha

Utsav Plus exclusive

Year Show Notes
Daily Awakening with Brahmakumaris Acquired religious show
2019–present Mummy Ka Magic
  • Star Zaika
 Acquired cooking show
2021–present Turban Tadka
  • Star Zaika
Yeh Hai Mohabbatein Rerun
2022–present Sanjeev Kapoors Kitchen
  • Star Zaika
 Acquired cooking show
Festive Feasts
  • Star Zaika
2024-present Woh To Hai Albelaa Rerun

References

  1. ^ "Star Plus UK to launch HD Channel".
  2. ^ "Star Plus HD UK date confirmed". Archived from the original on 5 June 2016. Retrieved 15 May 2012.
  3. ^ "Star Plus to sport new logo, tagline in battle for top slot". Live Mint.
  4. ^ "How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'". Business Standard.
  5. ^ "Alia Bhatt becomes fresh face of Star Plus new look". The Indian Express.
  6. ^ Palmer, Roger (30 December 2020). "Disney Renaming Star Channels In The Netherlands". What's On Disney Plus.
  7. ^ "Exclusive: Star Plus to become Utsav Plus in UK & Europe". 11 January 2021.
  8. ^ "Exclusive: First look at Star TV's new Utsav TV branding". 11 January 2021.
  9. ^ Baddhan, Raj (8 February 2018). "Star Plus UK to bring back 'Dopahar' slot this month".
  10. ^ Baddhan, Raj (11 April 2018). "Star TV UK to launch food strand 'Star Zaika'".
  11. ^ Baddhan, Raj (13 June 2018). "Star Plus UK to air first Turkish fiction 'Winter Sun' this month".
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