Miriam Davidovic is the CEO of Falcon Rock, a social network platform created for impact investors, growth-stage sustainable businesses, agricultural producers and mission-driven entrepreneurs. Her journey includes launching Falcon Rock Media, a communications strategy and digital media company that works with purpose-driven businesses to increase their market reach and competitiveness, based on the principles of the triple bottom-line: purposeful business as a force for good that realises positive impact for people, and drives sustainable and conscious profit. Her entrepreneurial journey includes having Co-Founded Lenka's Garden, a sustainable development company working in Serbia and South Africa to develop regenerative businesses and a network of rural innovation centres. Her published works include "The Impact of Cannabis: African cannabis agriculture and shared value: developing inclusive, sustainable businesses", as well as Falcon Rock: Reaching beyond shareholder primacy and Mission: Make more than a statement. She was a jury member at Startup Istanbul 2019 and actively supports emerging early and growt-stage startups focused on realising the sustainable development goals. Miriam is a communications strategist, corporate attorney, impact investor and entrepreneur, whilst also being a wife and mother of four children. She started her career as a management consultant in Canada, working in the venture capital field and and leading marketing projects.