User:Huggyshel

A Unique Selling Proposition (USP) is an essential component to the long-term survival of a business.

"Why should I buy from you instead of business X?" is a question that every business must readily be able to answer. A business that takes the time to establish a USP (or several USPs) can educate its client about what differentiates it from its competitors.

A USP enables a business to escape the trap of competing solely based on price. A business whose price is the lowest, and depends on volume to achieve profitability, is not sustainable.

Identifying a USP is, however, not enough. A business must ensure that all employees know and can convincingly speak about the business' competitive advantage. Every employee, regardless of job title, must be a salesperson.

Once established, a USP is not static. It must continually be refined. New USPs have to be identified to ensure that a business always stays ahead of the competition.

A USP is a significant contributor to the viability of a business.



My aim is to further the work of the Wikipedia project by editing articles on the site.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.