The channel launched on 28 June 1999 as TV You. The schedule mostly consisted of a simulcast with ITV2 as broadcast in England, Wales and the Scottish Borders. The channel also broadcast various archived programmes from UTV. In contrast to ITV2, TV You did not carry any advertising due to its low viewership. The channel was rebranded as UTV2 in 2000.
UTV2 closed on 22 January 2002 following a deal with ITV Digital and was replaced by ITV2.[1]