TonyBet

TonyBet
IndustryGaming
Founded2011; 15 years ago (2011)
ProductsSports betting, poker, casino, online casino,
Websitetonybet.com Edit this at Wikidata

TonyBet is an international online gaming company providing sports betting, live betting and live gaming services. The TonyBet website offers a live gaming service allowing the players to place bets on lottery, casino, poker and other games live.

Established in 2011, TonyBet operated under UK and Estonian gaming licenses, allowing the company to provide services in the United Kingdom and Estonia.[1] As of 2026, the company holds licenses in Spain[2], Canada (Kahnawà:ke[3] and Ontario[4]), the Netherlands[5], Ireland[6], Latvia[7], and Estonia[8].

On September 8, 2016, TonyBet business in Lithuania was acquired by Swedish company Betsson, who agreed to pay €6 million for the company.[9]

On November 3, 2022, TonyBet acquired an iGaming license in Estonia under the name of TonyBet OÜ and is no longer a part of Betsson Group.[10]

Products

The company's online gaming supply features a wide range of products including live and pre-match sports betting as well as money lines on some of the biggest entertainment and political events like the Eurovision Song Contest, presidential elections, and even the end of the world.

TonyBet also offers live casino and slot gaming services provided by the biggest online casino developers Microgaming and NET/ENT. The website also runs Live Games giving the player a chance to bet on poker, casino, and lottery game outcomes.

The TonyBet online poker application offers the game of Open Face Chinese poker.

In June 2021, TonyBet announced its platform and content deal with Leander. The deal saw TonyBet add a roster of technology and content launched on the platform. This included many online games to add to Tonybets online product portfolio.[11]

Distribution

Since 2015, TonyBet has held licences in Spain[2].

Since 2021, TonyBet has been licensed in Canada in Kahnawà:ke[3], and since 2025 — in Ontario[4].

In November 2022, TonyBet obtained a license to operate in the Dutch market for 5 years and later joined Keurmerk Verantwoorde Affiliates (KVA) to align with local affiliate standards.[12][13][5] In February 2025, the Dutch gambling regulator Kansspelautoriteit (KSA) issued a warning to TonyBet for not providing 24/7 customer support in Dutch, a requirement for licensed operators in the Netherlands.[14]

Since 2022, TonyBet has held a licence in Ireland.[6][15] As of 2026, the company holds licences in Latvia,[7] Estonia.[8]

Sponsorship

TonyBet controversially became a sponsor of the Lithuania men's national basketball team in 2010, controversially because TonyBet provides betting on basketball games and because in Lithuania gambling advertising is banned nationwide.[16]

According to TonyBet, in 2013 it became the main sponsor for the team in a four-year deal, and also was sponsoring some of the leading basketball clubs of Lithuania and Estonia, an Estonian football club, and Lithuanian and Estonian volleyball associations.[17]

TonyBet is one of the main sponsors of the Juta Racing team of the Porsche Carrera Cup GB. The company and the team signed a sponsorship deal before Juta Racing's debut season in the circuit in 2015.[18]

Open Face Chinese Poker

In December 2013 TonyBet launched its own online Open-face Chinese poker application allowing its clients to play the game for real money.[19]

The software offers cash games, Sit and Go and multi-table tournaments played in a number of different game variations including Pineapple, Turbo, 2–7 Pineapple and Progressive Fantasy.

In December 2014 TonyBet hosted the first-ever live Open Face Chinese Poker World Championship as part of the Prague Poker Festival.[20]

  • The US chess master Jennifer Shahade won the €10,000 buy-in High Roller event[21]
  • The €1,000 buy-in Main Event attracted the record-breaking audience of 132 players and became the biggest live Open Face Chinese poker tournament in history. The Norwegian poker pro Mikal Blomlie became the first-ever Open Face Chinese poker World Champion.[22]

References

  1. ^ "About Us – TonyBet". Archived from the original on 23 July 2015. Retrieved 23 July 2015.
  2. ^ a b "EUROBOX, SA | Dirección General de Ordenación del Juego". www.ordenacionjuego.es. Retrieved 7 May 2026.
  3. ^ a b "KGC - Certificates". certificates.gamingcommission.ca. Retrieved 7 May 2026.
  4. ^ a b "POSSE". www.iagco.agco.ca. Retrieved 7 May 2026.
  5. ^ a b "TonyBet Netherlands licence details revealed". InterGame: iGaming, Casino & Coin-Op News. 29 November 2022. Retrieved 7 May 2026.
  6. ^ a b Daly, Linda (13 April 2024). "The big names behind QuinnBet and Ireland's biggest gaming companies". www.thetimes.com. Retrieved 7 May 2026.
  7. ^ a b "Licencētie azartspēļu organizētāji | Valsts ieņēmumu dienests". www.vid.gov.lv (in Latvian). Retrieved 7 May 2026.
  8. ^ a b "List of legal gambling operators | Estonian Tax and Customs Board". www.emta.ee. Retrieved 7 May 2026.
  9. ^ Stradbrooke, Steven (8 September 2016). "Betsson acquire Tony G's TonyBet". CalvinAyre.com. Archived from the original on 24 February 2017. Retrieved 23 February 2017.
  10. ^ "MTR".
  11. ^ "TonyBet signs up with Leander". European Gaming. 9 June 2021. Retrieved 24 March 2022.
  12. ^ "TonyBet nieuwe Koa-vergunninghouder". Kansspelautoriteit. 21 November 2022. Retrieved 27 November 2022.
  13. ^ "TonyBet Joins Dutch KVA". 30 May 2024. Archived from the original on 2 June 2024. Retrieved 25 February 2025.
  14. ^ "KSA issues customer service language warning to TonyBet". www.gamblinginsider.com. Retrieved 25 February 2025.
  15. ^ "List of Current Licensed Remote Bookmaking Operations". Revenue. 1 April 2026.
  16. ^ Matt Garrick (20 July 2011). "Risky bet on basketball". baltictimes.com. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
  17. ^ "TonyBet Becomes the Main Sponsor of the Lithuanian National Basketball Team". TonyBet. 13 September 2013. Archived from the original on 25 July 2015. Retrieved 25 July 2015.
  18. ^ "GELZINIS "CAN'T WAIT" FOR PORSCHE CARRERA CUP GB DEBUT". Archived from the original on 23 July 2015. Retrieved 23 July 2015.
  19. ^ "TonyBet Poker Launches With an Early Christmas Surprise!". Archived from the original on 23 July 2015. Retrieved 23 July 2015.
  20. ^ "TonyBet Poker Announces First-Ever Open-Face Chinese Poker Live World Championship". Archived from the original on 23 July 2015. Retrieved 23 July 2015.
  21. ^ "Jennifer Shahade Becomes the First-Ever OFC World Championship High Roller Champion!". Archived from the original on 23 July 2015. Retrieved 23 July 2015.
  22. ^ "MIKAL BLOMLIE WINS THE TONYBET OFC WORLD CHAMPIONSHIPS". Archived from the original on 7 February 2015. Retrieved 23 July 2015.

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