The bookshop showed art as well as books; Guggenheim credited the shop with spurring her love of collecting.[4]
Publishing history
In addition to acting as an exhibition and performance space, the shop published five illustrated poetry broadsides and at least ten books between 1916 - 1923.
The broadsides were the first publishing venture undertaken by the shop, and each paired an artist with a poet. Issued sequentially in 1916, the broadside series featured poems and hand-colored drawings:
1916 also saw the publication of Lord Dunsany's "A Night at an Inn" in conjunction with the Neighborhood Playhouse as "Neighborhood Playhouse Plays No. 1"[6]
The Sunwise Turn pioneered the publication of Indian contemporary writing in America with two collections by Ananda Coomaraswamy "The Dance of Siva: Fourteen Indian Essays" and "Prayers and Epigrams."[7][8]
Locations
The initial location was 2 East 31st Street; in 1919 the shop moved to the Yale Club building at 51 East 44th Street, where it remained until it closed in 1927. Mowbray-Clarke, with the help of Harold and Marjorie Content Loeb, bought Jenison out in 1919/1920. (Jenison would go on to publish an account of the shop's early years, Sunwise Turn: A Human Comedy of Bookselling [E.P. Dutton, 1923]). When in 1927 it proved to be insolvent, Mowbray-Clarke sold the firm with its stock to Doubleday, Page & Co. for $5,000 (~$70,595 in 2023).[3]