The Cowboy Way follows two championship rodeo stars and lifelong best friends, Pepper Lewis and Sonny Gilstrap as they travel from New Mexico to New York City in search of their missing friend, Nacho Salazar, who came to the city to pay for his daughter's trip to the U.S. from Cuba. When they discover that he's been murdered, the pair set out to find the killer.
Joe Brown of The Washington Post said, "The Cowboy Way is a weak rehashing of the Crocodile Dundee gimmick: two modern-day cowboys taming the Wild East. The tired formula may still have some life left in it, but not this 'Way'. This dud ranch is saddled with the charisma-free teaming of dumb guns Woody Harrelson and Kiefer Sutherland."[4]
The Cowboy Way debuted at number 5 at the US box office and went on to gross $20 million in the United States and Canada and $25 million worldwide.[8][9][2]