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Removed some talk about movie-making because it was unsourced and didn't make sense in the article. 99.137.48.180 (talk) 18:59, 23 October 2009 (UTC) This entry does not appear objective. The tone of this is that of a jeweler who is trying to market his own push present line, rather than inform the majority of ignorant readers of this trend's existence, particularly as evidenced by the social pressure and use of the quote noting that it has become an "expectation." — Preceding unsigned comment added by 207.237.246.99 (talk) 18:17, 4 February 2012 (UTC)[reply]

The "evidence" for this is a FoxNews article with a quote from a single person. Paul Moloney (talk) 14:30, 28 July 2013 (UTC)[reply]

Push presents are as new in the UK as they are in the states. As mentioned in the Daily Mail, which is also not a very reliable source. Hughbuchanan (talk) 13:22, 24 September 2013 (UTC)[reply]

When De Beers experienced a drop in diamond sales in the previous century Hollywood starlets and designers were convinced to wear diamond rings to promote a trend of diamond rings as engagement rings. Diamond sales skyrocketed, coupled with the slogan “A Diamond is Forever”. 80% of women had diamond engagement rings by the end of the 1960s and it became almost a requirement of betrothal; the diamond industry suggested that the “customary” cost for an engagement ring be two months’ salary. (The Rise and Fall of Diamonds: The Shattering of a Brilliant Illusion, Edward Jay Epstein)

We have now mainly celebrities (Designer Rachel Zoe, Mariah Carey and Housewife of Orange county) headlining articles for "push presents", the same tactic used for rebounding diamond sales in the 1940s. With a few more sources I would say this is good enough for both an entry in this article and also other diamond articles in wiki.

207.219.56.130 (talk) 18:16, 25 September 2013 (UTC)[reply]

Hi all, throughout the article there’s heavy reliance on the source Baby Center. I’ve flagged this paragraph: “Analysis of conversations on parenting website the BabyCenter's online community over the last three years found that mentions of push presents had increased by 41 per cent in the past 18 months, compared to only a two per cent increase between 2011 and 2012.” as original research, as the “analysis” isn’t linked to a published study. Thellomerca (talk) 13:41, 29 March 2024 (UTC)[reply]

Eta: got the name of the site wrong! Thellomerca (talk) 13:42, 29 March 2024 (UTC)[reply]