This article was nominated for deletion on 22 December 2008 (UTC). The result of the discussion was keep.

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You made a comment about Demand Generation not being different from Marketing, and it's worth a clarification. Marketing is a very broad term that encompasses everything from branding, advertising, and promotion to product strategy, pricing, and merchandising. Demand Generation, is the subset of marketing (usually in business to business) that focuses on more tactical campaigns that generate leads for a field sales team. It is a market space that is relatively new, perhaps 5 to 10 years old, and does not have a Wikipedia entry yet. It's a term that is recognized by industry analysts like Forrester, Aberdeen, Sirius Decisions, etc, so I do feel it warrants a separate entry from Marketing.

Since branding, advertising, promotion, product strategy, pricing, and merchandising all have the goal of generating demand, I'm skeptical about the specificity of this designation! Anyway, since a deletion discussion is in effect, the place to most effectively make your thoughts known about the nomination is on the discussion page, Wikipedia:Articles for deletion/Demand Generation. —Largo Plazo (talk) 23:39, 22 December 2008 (UTC)[reply]

I'd like to add an external link to the B2B Marketing Demand Generation Knowledge Bank site - a free portal full of best practice, how tos, case studies, webcasts etc on Demand Generation in business-to-business marketing. You can see it here: http://www.b2bm.biz/knowledgebank/demand-generation B2B user (talk) 11:17, 23 August 2010 (UTC)[reply]

No thank you. There are a million B2B 'portals', and this one is low content. Thanks. Kuru (talk) 12:00, 23 August 2010 (UTC)[reply]