Sugar is an American realitystreaming television series that premiered on August 15, 2018, on YouTube Premium. It is based on the 2005 comedy film Wedding Crashers and the music video for American band Maroon 5's 2015 single "Sugar". The series features a different popular music artist or group surprising fans who have given back to their community, which include pop-up performances and appearances. The show was created by Adam Levine and is executive produced by Levine and David Dobkin.
Premise
The inaugural season of Sugar featured eight episodes, which aired weekly on YouTube Premium.[1] The series features a different popular music artist or group each week surprising fans who have given back to their community.[2][3]
Adam Levine made a public statement upon the announcement of the series.[2]
I'm really excited to show everyone this interesting show and experiment filled with many different experiences, as well as and emotions; based on the concept behind our video for ‘Sugar.’ I'm extremely grateful and equally excited for all who participated on both sides of the camera.
Production
Development
In October 2015, the series was first announced by NBC, the series it was inspired by the Maroon 5 music video "Sugar".[4] On July 13, 2018, it was announced that YouTube has picked-up the series and had given the production a series order for a first season comprising eight episodes and that the show would premiere on August 15, 2018. Executive producers are include Adam Levine, David Dobkin, Jay Renfroe, David Garfinkle, Megan Wolpert Dobkin, Josh Gummersall, and Todd Yasui. Dobkin directed the first two episodes and Alex Van Wagner directed the series' remaining episodes. Production companies involved with the series are expected to include 222 Productions and Renegade 83.[5][6][7] On August 3, 2018, the official trailer for the series was released.[8]
Jordan Feldstein was originally announced and involvement as executive producer in the series. Feldstein who died in 2017,[9] with the series' first episode was dedicated to his memory.
^Jordan Feldstein let the production use his name and was credited as an executive producer but was not involved in the series. Feldstein was posthumously credited in the series' episodes.