Svetlana Loboda announced the release of the new album in early 2019. During the summer, the singer actively recorded new material, working with former authors and new ones.[5] In October, the singer posted photos from the recording studio.[6]
On 29 November, the singer released the single "Mira malo", stating that this is a farewell to the familiar Loboda, and that completely new and unusual sound on the new album wait for us.[7] On 6 December the singer released the single "Novy Rim",[citation needed] and on 7 December the track list and pre-order of the EP became available.[8]
The album contains nine tracks, seven of them brand new. The album also included the previously released single "V zone riska", as well as a remix of the single "Instadrama", made by singer Maruv.[1]
Sold Out was released on 14 December 2019.[9] The album managed to reach the top positions of the iTunes charts in Russia, Kazakhstan and Ukraine.[10] In less than two days, the album received more than three hundred thousand listens on the VK Music service, and a week later, the listens exceeded one million.[11]