Sen-Sen
 | |
| Product type | Breath mints |
|---|---|
| Owner | T. B. Dunn Company |
| Discontinued | 2013 |
| Markets | Worldwide |
Sen-Sen was a type of breath freshener originally marketed as a "breath perfume" in the late 19th century by the T. B. Dunn Company[1] and then produced by F&F Foods until they discontinued the product in July 2013.[2] Sen-Sen bore a strong similarity to Vigroids, a liquorice sweet made by Ernest Jackson & Company, Ltd.
Sen-Sens were available in small packets or cardboard boxes. Similar to a matchbox of the time, an inner box slid out from a cardboard sleeve revealing a small hole from which the tiny Sen-Sen squares would fall when the box was shaken.[2]
Sen-Sen's ingredients were liquorice, anise, gum arabic, maltodextrin, sugar, and natural and artificial flavors.
Sen-Sen is mentioned in the song "Ya Got Trouble" in the musical The Music Man as a means for young people to conceal the smell of beer (Bevo) and cigarettes from their parents.
The mints are mentioned in the Billy Joel song "Keeping the Faith".[3]
References
- ^ "Sen-Sen". OldTimeCandy.com. Retrieved April 17, 2024.
- ^ a b "Sen-Sen Candy (History, Pictures & Marketing) - Snack History". March 17, 2022. Retrieved April 17, 2024.
- ^ "Keeping The Faith". Billy Joel Official Site. Retrieved November 19, 2025.
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