At the 2016 census, Seaspray had a population of 322.[1]
Seaspray's main recreational features and tourism attractions focus around swimming, surfing and other watersports, as well as fishing on the Ninety Mile Beach. There is also fishing in the creek, walks, tennis, picnic and playground facilities, and regular markets.[3][4]
The town is home to a Surf Life Saving Club and hosts annual Surf Life Saving Carnivals.[3][4] In 2015, the Seaspray Surf Life Saving Club underwent a $2.6 million rebuild after the previous club rooms had been badly damaged by violent storms in 2007. This first stage of the rebuild included better operational control facilities, a first-aid centre, equipment storage, and a function area with views across the town and beach. Future stages will include a patrol tower, extensive outside decking to expand the function area, and larger storage facilities.[6]
Looking across the Coastal Reserve to the town from near the Surf Life Saving Club (SLSC), 2016
^"We are Gunaikurnai". Gunaikurnai Land and Waters Aboriginal Corporation. Retrieved 24 September 2024.
^"Shocking Accident at Seaspray". The Age. 28 December 1943. Retrieved 8 May 2021 – via Trove. A target attached by a wire to an R.A.A.F. plane, which was flying at a low level, struck a group of people on the beach.