Sam Goi

In this Chinese name, the family name is Goi.

Sam Goi Seng Hui
Goi in 2015
Born (1949-04-26) 26 April 1949 (age 77)
Fuqing, Fujian province, China
Alma materDunman High School
Known forInvestor of Teh Yi Jia, "Singapore's Popiah King"

Sam Goi Seng Hui (Chinese: 魏成輝; pinyin: Wèi Chénghuī; born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" (薄饼) skins,[1][2]

In 2008, he was the largest single shareholder in Super Coffeemix.[3] In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.[4]

Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.[5]

References

  1. ^ National Library Board, Singapore. "Goi Seng Hui". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  2. ^ Woo, Jacqueline. "Popiah King turns emotional at Singapore Business Awards". ST Jobs. STJobs. Archived from the original on July 22, 2015. Retrieved June 8, 2015.
  3. ^ "Newspaper Article - This local 'king' is going places". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  4. ^ migration (April 3, 2014). ""Popiah King" Sam Goi wins 2013 Businessman of the Year award". The Straits Times. Retrieved August 12, 2021.
  5. ^ "'Goodbye hubby, let's meet in heaven': Wife of Popiah King's son Ben Goi". The Straits Times. February 7, 2019. ISSN 0585-3923. Retrieved May 8, 2025.


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