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20 July 1990 (1990-07-20) (trial broadcast) 24 August 1990; 34 years ago (1990-08-24) (official broadcast, originally in Surabaya) 24 August 1993 (1993-08-24) (begin broadcasting from Jakarta and nationwide broadcast begin)
PT Surya Citra Televisi (SCTV) is an Indonesian free-to-airtelevision broadcaster. It was launched on 24 August 1990 in Surabaya, East Java as Surabaya Central Televisi, broadcasting to the city and its surrounding area. At first, the programming was similar to that of RCTI, broadcasting foreign shows and some of RCTI news programs until they could produce their own. On 30 January 1993, SCTV obtained a national license and eventually moved its operations to Jakarta, changing its name to Surya Citra Televisi and marking the end of 3 year affiliation with RCTI. Its main offices are located in Central Jakarta, with studios in West Jakarta. It is owned by Surya Citra Media, a publicly listed subsidiary of the technology company Emtek.
History
This section needs expansion. You can help by adding to it. (May 2024)
In 1991, SCTV (Surya Citra Televisi) faced public backlash from the Muslim community in Surabaya, Indonesia. The criticism stemmed from two particular programs that were deemed inappropriate for airing during Ramadan, a holy month of fasting and spiritual reflection for Muslims. One of the controversial shows was the popular American television series Wonder Woman, which had become well-known for its focus on the physical strength and beauty of its female lead, portrayed by Lynda Carter. According to local newspapers, Wonder Woman was criticized for "unduly focusing on the physical attributes of women." This was seen as insensitive, given the cultural and religious expectations of modesty during Ramadan. Additionally, an episode of Wok with Yan, a cooking show hosted by Stephen Yan, caused further outrage when it featured the preparation of a pork dish. Since Islam prohibits the consumption of pork, the airing of such content during Ramadan sparked significant discontent among viewers.
In response to the public outcry, SCTV took immediate action by removing Wonder Woman from its programming schedule until the end of Ramadan. The station also issued a formal apology for the airing of the Wok with Yan episode. As a result of this controversy, Mohamoad Noer, the station manager at the time, demanded that SCTV review its programming policies to ensure cultural and religious sensitivities were respected. This incident was one of the early examples of Indonesian television networks grappling with the challenges of balancing popular international content with local religious and cultural norms.
SCTV, which was broadcasting its signal to remote villages such as those in Banyuwangi, was significantly impacted by the criticism. Western television series, which were gaining popularity at the time, had to be carefully curated to avoid similar controversies. The channel's need to adapt was indicative of the broader tension between global media content and local cultural values, especially in regions with strong religious traditions like Indonesia.
By 1997, SCTV recognized the need to modernize its image and cater to a broader audience base. On 1 June 1997, the network underwent a major rebranding effort aimed at offering "more tantalizing all-age programmes." This shift reflected the growing competition in Indonesia's television industry, with networks seeking to attract viewers of all demographics. As part of this revamp, the slogan "Ngetop!"—meaning "popular" or "trendy" in Indonesian slang—was introduced. This new image was designed to resonate with a younger audience and reinforce SCTV's status as a leading entertainment channel.
SCTV's programming during this time became more diverse, with a focus on both locally produced shows and imported content that appealed to a wider range of viewers. This transformation marked a turning point in the channel’s history, helping it solidify its position in the competitive Indonesian media landscape. By 2005, to strengthen its position, SCTV overhauled its logo and changed the tagline to "Satu untuk semua", that means "one for all".
On 18 February 2011, a significant corporate development occurred when the commissioners of Indosiar and SCTV, two of Indonesia’s largest television networks, agreed to merge. This decision was a strategic move by their parent companies, Surya Citra Media (SCM) and Indosiar Karya Media, to consolidate their operations and resources. However, because both Indosiar and SCTV were publicly traded companies, the merger was subject to approval by the Indonesian government and regulatory bodies. The merger was seen as a way for both networks to enhance their market share and improve their financial performance in a rapidly evolving media industry.
Despite initial progress, the merger faced several legal obstacles, particularly regarding tax issues. The complexity of merging two major entities with significant financial stakes resulted in delays and lawsuits. However, in 2014, SCM successfully won a lawsuit related to the merger, clearing one of the major hurdles. The merger eventually moved forward, allowing SCM to streamline its operations and position itself as a dominant player in Indonesian television broadcasting.
These developments in the early 2010s marked a new era for Indonesian television, where consolidation became a key strategy for networks aiming to survive in an increasingly competitive market, particularly with the rise of digital platforms and changing viewer habits.
Programming
Local programming
In 2001, SCTV's affiliated television station in East Java launched the East Java edition of Liputan 6 SCTV which can only be seen in Surabaya. The North Sumatra edition of Liputan 6 SCTV is seen on SCTV Medan at 9:30 am and re-run at 4:00 pm on SCTV; this version debuted in 1997. Depending on the relay station, additional then-local television channel in Jakarta O Channel (now Moji) programming may also be seen.
TV series
To produce TV series, SCTV previously turned to Indonesia's leading production house, such as Multivision Plus, Starvision Plus, Prima Entertainment, Soraya Intercine Films, Screenplay Productions, Amanah Surga Produksi (AS Productions), and Mega Kreasi Films, to present various of the most popular soap operas.
In February 2017, production company SinemArt Productions Indonesia left their long-time channel RCTI for SCTV. SinemArt produced and rebooted various soap operas.[1][2][3]
1994 (shared with TVRI, RCTI and TPI), 1998 (shared with TVRI, RCTI, TPI, ANTV and Indosiar), 2006 (solo broadcaster) and 2022 (shared with Indosiar, Moji, Mentari TV and Vidio)
1992 (shared with TVRI, RCTI and TPI), 1996 (shared with TVRI, RCTI, TPI, ANTV and Indosiar), 2016 (solo broadcaster) and 2024 (shared with Moji and Vidio)
Former logo of SCTV, used from August 1, 2003, until January 29, 2005. This is the second revision of the 1990 logo. Although the older one which was the first revision of the 1990 logo was still used in the station identification from 1994 until 2005.
Slogans
SCTV, Surabaya Televisi (1990–1991)
Selangkah Lebih Maju (1991–1993)
Saluran Hiburan dan Informasi (1991–1993, alongside RCTI)
Selalu Siap Menemani Anda/Selalu Siap Menemanimu (1993–1997)
Ayo SCTV (Go SCTV) (1994–1997)
SCTV NgeTop! (SCTV is the best) (1997–2005)
Satu untuk Semua (One for All) (2005–present)
Anniversary Specials
Gemerlap Surya Citra (1996–1997)
Surya Gemilang (1998–2001)
Sejuta Warna Negeriku (2002)
Pesta Bintang 13 (2003)
Satu Dalam Kebersamaan (2004)
15 Tahun SCTV Satu Untuk Semua (15 Years of SCTV, One for All) (2005)
Penuh Kemilau (2005, sub-slogan)
Terima Kasih Untuk Semua (Thank You for All) (2006)
Pesona Wajah Indonesia (2010)
Harmoni Cinta Indonesia (2011)
22 Tahun Istimewa (22 Special Years) (2012)
2 Dunia 3 Cerita (2013)
24 Tahun Teristimewa (2014)
25 Tahun Teristimewa: Gojigo (2015)
26 Tahun Kontribusi SCTV Untuk Indonesia (26 Years of SCTV to Contribute to Indonesians) (2016)
27 Tahun Satu Untuk Semua (27 Years of One for All) (2017)
Tetap Berkarya Untuk Indonesia (Keep Brilliant to Indonesians) (2018)
Cinta Indonesia (2019)
3xtra0rdinary (2020, 30th anniversary special)
XtraOrdinary (2021–present)
Station ID
1990–1991: The first station ID shows the 1990-2005 logo with rippling blue background.
1991–1993: The second station ID shows the SCTV logo 1990-2005 being placed over with rippling water background.
1993–1997: The third station ID begins with the blue water background and the water ripple, then the various pictures of Indonesia appear, we see the ripple from the previous logo of SCTV 1990–2005, the letters and semicircle are shown and the blue line wipes in.
1997–2005: The fifth station ID shows the real live action segments, such as: Kids, Family, Basketball, Farmer, Airport, Pottery, and Entertainment. The ending is the SCTV NgeTop! logo with orange background.
2005–present: The sixth and most recent station IDs shown with Satu untuk Semua tagline in various themes.
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