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Provenza (song)

"Provenza"
Single by Karol G
from the album Mañana Será Bonito
LanguageSpanish
English title"Provence"
ReleasedApril 21, 2022 (2022-04-21)
Genre
Length3:30
LabelUniversal Latino
Songwriter(s)
Producer(s)Ovy on the Drums
Karol G singles chronology
"Un Viaje"
(2022) 		"Provenza"
(2022) 		"Gatúbela"
(2022)

"Provenza" (Spanish for "Provence"; stylized in all caps)[1] is a song by Colombian singer-songwriter Karol G.[2] It was written by Karol G, Keityn and Ovy on the Drums, and produced by the latter. The song was released on April 21, 2022, through Universal Music Latino, as the lead single from her fourth studio album, Mañana Será Bonito.[3]

According to the International Federation of the Phonographic Industry (IFPI), it was the twentieth best-selling global single of 2022, earning 920 million subscription streams equivalents globally[4]

Background

The song was announced two days prior to its release on April 19, 2022, through Karol G's social media platforms.[5] The song was released on April 21, 2022.[3]

Composition

Produced by Ovy on the Drums, "Provenza" is a song that fuses the tropical rhythms of the afro-beat and reggaeton.[6] Is written in the key of D♭ major, with a moderately fast tempo of 111 beats per minute.[7]

Critical reception

Jessica Roiz from Billboard stated: "From its feel-good melody to its lyrics full of fresh air and freedom, the lilting, calypso-esque dance beat is a whole vibe."[8]

Commercial performance

"Provenza" debuted at number 36 on the US Billboard Hot 100 chart dated May 7, 2022. It became the highest debut for a Spanish song by a female artist on the chart's history. The following week the song reached its peak at number 25 on the chart dated May 14, 2022. The song became the highest charting Spanish song by a female soloist on the Billboard Hot 100 chart history, later surpassed by Giraldo herself with "Mi Ex Tenía Razón".

On the US Billboard Hot Latin Songs chart dated May 7, 2022 the song debuted at number 2, becoming Giraldo's highest peaking song as a soloist on the chart. The following week the song reached the top spot on the chart dated May 14, 2022, becoming her first number 1 song as a soloist on the chart and fifth overall.

On the Billboard Global 200 the song debuted at number 15 on the chart dated May 7, 2022. The following week the song reached its peak at number 6. At the time it became Giraldo's highest peaking solo song.

Awards and nominations

Awards and nominations for "Provenza"
Year Ceremony Category Result
2022 American Music Awards Favorite Latin Song Nominated
Billboard Latin Music Awards Latin Pop Song of the Year Nominated
Latin Grammy Awards Record of the Year Nominated
Song of the Year Nominated
Los 40 Music Awards Best Latin Song Nominated
Best Latin Video Nominated
Premios Juventud Catchiest Song Won
Premios Quiero Best Urban Video Nominated
2023 Heat Latin Music Awards Song of the Year Won
iHeartRadio Music Awards Latin Pop/Reggaeton Song of the Year Nominated
Latin American Music Awards Favorite Pop Song Won
Premios Lo Nuestro Awards Urban Song of the Year Won
Premios Nuestra Tierra Song of the Year Nominated
Premios Tu Música Urbano Song of the Year Won
Rolling Stone en Español Awards Song of the Year Nominated
Music Video of the Year Nominated
Spotify Plaques One Billion Streams Award Won
2024 BMI Latin Awards Award Winning Song Won

Music video

The music video for "Provenza" was directed by Pedro Artola and was released on Karol G's YouTube channel on April 21, 2022.[9] The music video takes place throughout the island of Lanzarote.[10]

Live performances

Giraldo performed the song live for the first time at the Coachella Valley Music and Arts Festival on April 24, 2022 and second time on April 25, 2022.[11] On September 7, 2022, Karol G embarked on the Strip Love Tour, where "Provenza" present during the whole tour set list. At the 23rd Annual Latin Grammy Awards, held on November 17, 2022, Karol G performed a mash-up of "Provenza", "Gatúbela" and "Cairo". On February 19, 2023, Karol G was the headlining act for Viña Del Mar International Song Festival, where "Provenza" was performed.[12] On March 10, 2023, Karol G performed "Provenza" in Puerto Rico for a three-day stadium-show to promote the album Mañana Será Bonito. From August 10, 2023, to July 23, 2024, Karol G embarked on the arena-stadium Mañana Será Bonito Tour, where "Provenza" was present throughout the set list.

Charts

Certifications

Certifications and sales for "Provenza"
Region Certification Certified units/sales
Argentina (CAPIF)[55] Platinum 20,000*
Brazil (Pro-Música Brasil)[56] 2× Platinum 80,000‡
Canada (Music Canada)[57] Platinum 80,000‡
Italy (FIMI)[58] Gold 50,000‡
Portugal (AFP)[59] Platinum 10,000‡
Spain (PROMUSICAE)[60] 8× Platinum 480,000‡
United States (RIAA)[61] 61× Platinum (Latin) 3,660,000‡
Streaming
Central America (CFC)[62] Platinum 7,000,000†
Worldwide (IFPI) (2023) — 920,000,000 [4] 

* Sales figures based on certification alone.
‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release history for "Provenza"
Region Date Format Label(s) Ref.
Various April 21, 2022
Universal Latino [63][64][1]
United States June 7, 2022
[65]

"Provenza (Remix)"

"Provenza (Remix)"
Song by Karol G and Tiësto
from the album Mañana Será Bonito (Bichota Season)
LanguageSpanish
ReleasedAugust 11, 2023 (2023-08-11)
Length3:08
LabelUniversal Latino
Songwriter(s)
Producer(s)

A remix version of "Provenza" titled "Provenza (Remix)", was released on August 11, 2023, as part of Mañana Será Bonito (Bichota Season), Karol G's second mixtape.

Background

"Provenza (Remix)" was teased for the first time on the electronic dance music festival Tomorrowland on July 29, 2022, where Karol G performed the song with Tiësto as a surprise appearance.[66] On February 19, 2023, Giraldo was the headlining act for Viña Del Mar International Song Festival, where the song was performed for the second time.

On July 31, 2023, Mañana Será Bonito (Bichota Season) was announced.[67] On August 7, 2023, Giraldo revealed the track list, where "Provenza (Remix)" was featured. The song was released on August 11, 2023, alongside the mixtape's release.[68]

Charts

Weekly chart performance for "Provenza (Remix)"
Chart (2023) Peak
position
US Hot Dance/Electronic Songs (Billboard)[69] 4
US Hot Latin Songs (Billboard)[70] 36

References

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  3. ^ a b "Karol G Brings Carefree Happiness to 'Provenza': Stream It Now". Billboard. Retrieved April 8, 2024.
  4. ^ a b "Harry Styles wins IFPI Global Single Award for As It Was". IFPI. February 23, 2023. Retrieved December 13, 2024.
  5. ^ G, Karol [@karolg] (April 19, 2022). "PROVENZA 🏝☀️🌊 21/04 💖 PRE SAVE LINK BIO 🐠🐙🐬🦀🐳🐡🦑🍄🌸🌸🌸🌼🌼". Retrieved January 28, 2023 – via Instagram.
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  10. ^ Lucas, Jessica. "In the sun-songed "Provenza", Karol G drops her first single of the year". list23. Archived from the original on January 18, 2021. Retrieved April 22, 2022.
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