Prima Max is the fifth TV channel of Prima televize, which started broadcasting on Friday 20 November 2015, at 20:11. The channel obtained a license for a period of 12 years. The first broadcast film was the American film The Wolf of Wall Street.[1][2][3]
Program
The station's program is primarily aimed at viewers aged 25–45 and at parents with children, focusing mainly on foreign productions. There are also reruns of some of Prima's own shows from the main channel.[4]
Rating
The average share of the new channel reached over 2% in the 15+ audience group and over 3% in the 15-54 group in the first days of broadcasting.
The film The Wolf of Wall Street was seen by 135 thousand viewers.[3] The second evening, 121,000 viewers watched the premiere of Total Recall.