Plus Ultra was founded in 2011 by the former director of now-defunct Air Madrid, Julio Miguel Martínez Sola.[3]Plus ultra ("Further beyond") is a Latin motto and the national motto of Spain. It is taken from the personal motto of Charles V, Holy Roman Emperor and King of Spain, and is a reversal of the original phrase Non plus ultra ("Nothing further beyond").[citation needed]
On 15 June 2016 the airline started operating regular flights, with destinations such as Santo Domingo and Lima. The initial fleet was made up of two pre-owned Airbus A340-300s which had been taken over from Gulf Air in late 2014.[3] In March 2017, the airline announced two new routes: Barcelona-Madrid-Santiago from 15 June 2017 and Barcelona-Havana from 1 July 2017[5][6][7] which however both were not commenced. One year later, Plus Ultra announced planned to serve Caracas from Tenerife–North.[8]
In March 2021, the Spanish government announced an aid of 53 million euros from the fund created to support companies considered strategic during the economic crisis derived from COVID-19.[citation needed]
Destinations
As of November 2023, Plus Ultra Líneas Aéreas operates scheduled flights to the following destinations:[9]