After buying Macedonian television channel K-15, Mitrović's Pink International Company re-branded it as Pink 15.[1][2] Revealing its schedule will consist of 60% Macedonian language programming, Mitrović also announced plans of investing €5-8 million into the operation over the next eighteen months.[3]
Barely a year and a half into its operation the channel ran into financial problems. After not meeting its broadcasting license payments, Pink 15 had its license revoked by the Macedonian Broadcasting Agency.[4] The channel was dissolved on 11 May 2012.