On 13 November 2023, it was announced that the musical is scheduled to have its world premiere at the Gielgud Theatre in London's West End with Sheridan Smith as Myrtle. The show began previews on 6 March 2024. Van Hove directs with Jan Versweyveld designing set, lighting and video.[1][2][3] Further casting was announced on 14 December 2023 including Nicola Hughes as Sarah, Benjamin Walker as Maurice, Amy Lennox as Dorothee, Shira Haas as Nancy, Hadley Fraser as Manny and John Marquez as David.[4] One of the scenes takes place in the street outside the theatre with the scene being shown on screens to the audience inside.[5]
Originally scheduled to run through 27 July, the show is now scheduled to close on 18 May, 2024.[6] Although Smith's performance was widely praised, the show had mixed reviews.[7]