No Fear T-shirts were very popular from the early-1990s to early-2000s, peculiarly not having been endorsed by any celebrities. Shirts typically featured existential slogans or quotes that touted the virtues of extreme sports. Common themes included death anxiety, lack of laziness, contempt for social norms, and the law.[4]
No Fear Energy Drink
No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:
On February 12, 2008, World Extreme Cagefighting announced that the No Fear Energy Drink brand had entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership was begun with an event that took place in Albuquerque, New Mexico, the next day.[7]
^"No Fear Sponsors WEC" (Press release). Las Vegas, NV: WEC Holdings. February 12, 2008. Archived from the original on April 15, 2008. Retrieved 2008-02-12.