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MagnaReady is an American clothing technology and e-commerce brand based in Raleigh, North Carolina. It focused on producing adaptive clothing for those with dexterity issues. It was founded in 2013 by Maura Horton, after her husband, Don Horton, had trouble buttoning his shirts due to Parkinson's disease. MagnaReady uses patented magnetic shirt technology.^[1]

MagnaReady was the first adaptive clothing technology to reach mass market, with the technology licensed to products available at online retailers.^[2]

In 2009, Don Horton, a football coach at North Carolina State University, struggled to button his shirt in the locker room due to Parkinson's disease. His wife wanted to find a solution for this, a former children's clothing designer, she decided to sew magnets into her husband's shirts for ease of use.^[3] In 2015, a patent was granted for the technology.^[4]

In early 2013, after a few years of research, design, and sourcing, the MagnaReady technology was used in shirts launched under a brand by the same namesake.

In 2016, PVH Corp., producer of Van Heusen, Tommy Hilfiger, Calvin Klein, and IZOD, licensed the MagnaReady technology in order to bring the adaptive shirts to a mass-market audience through stores and e-commerce.^[5] In September 2016, a co-branded line of VanHeusen MagnaClick shirts were unveiled and marketed to men suffering from Parkinson's disease.^[6]

In September 2017, the MagnaReady technology was licensed in partnership with LF Americas, a division of Li & Fung, to bring the adaptive products to a larger retail audience.^[7]

In October 2017, a shirt using MagnaReady technology was featured by New York's Museum of Modern Art in the Items: Is Fashion Modern? exhibit as the modern version of a male dress shirt in January 2017.^[8]

On July 29 2021, GBG USA initiated voluntary Chapter 11 proceedings and put its apparel and footwear brands up for sale with help from a $16 million bankruptcy loan.^[9] It owed $6 million to Kenneth Cole in unsecured trade debt, roughly $3.6 million to ABG,^[10] $2 million to Sequential Brands, and $860,000 to Marquee Brands. The company has a $17.3 million stalking horse bid for its Aquatalia brand and is also looking to sell "a substantial portion of its remaining assets" in bankruptcy, including Ely & Walker, Airband, MagnaReady, Yarrow, B New York, and Juniper unltd. The bankruptcy comes after the company sold off assets and inventory related to the Frye and Spyder brands. The brands' owner, Authentic Brands, recently reassigned those licenses to new operating partners.^[11]  

MagnaClick is an adaptive clothing brand based on the MagnaReady technology developed by Maura Horton that is distributed and sold via licensing of the patented technology.^[12]

The MagnaClick brand was started in 2016 when MagnaReady technology was licensed to PVH Corp. to create a line of Van Heusen MagnaClick dress shirts for men. PVH described it as "a game-changing product that offers a stylish, high-quality solution for consumers with limited dexterity or those seeking an alternative to buttons."^[13] The shirts were to be sold by select retailers in-store and online in the fall of 2016, including Amazon, Belk, J.C. Penney and Kohl's.^[14]

In 2017, MagnaClick expanded through a partnership with LF Americas, a division of Li & Fung Limited. The partnership expanded the brand to men's and women's shirting as well as children's school uniforms. In 2018, a new MagnaClick line debuted with LF Americas retail partners.^[15]

MagnaReady's adaptive apparel technology is based on patented magnetic fastening systems developed by founder Maura Horton."MagnaReady". MagnaReady. Retrieved 28 May 2026.The company's patents generally relate to magnetic fastening assemblies integrated into apparel plackets, cuffs, and closures intended to simplify dressing for individuals with limited dexterity or mobility."Article of Clothing Having Magnetic Fastening Assemblies". Google Patents. Retrieved 28 May 2026. Magna Ready LLC and Maura Horton have been associated with multiple United States patents related to adaptive magnetic apparel technology, including:

U.S. Patent No. 9,549,580 — Article of Clothing Having Magnetic Fastening Assemblies (issued January 24, 2017)."US9549580B2 - Article of clothing having magnetic fastening assemblies". Google Patents. Retrieved 28 May 2026. U.S. Patent No. 10,278,440 — Article of Clothing Having Magnetic Fastening Assemblies (issued May 7, 2019)."US10278440B2 - Article of clothing having magnetic fastening assemblies". Google Patents. Retrieved 28 May 2026. U.S. Patent No. 10,448,687 — Adaptive Clothing Using Magnetic Closures (issued October 22, 2019)."US10448687B2 - Adaptive clothing using magnetic closures". Google Patents. Retrieved 28 May 2026. The patents describe systems in which magnetic elements are secured within layered garment plackets and encased within sewn compartments designed to align and fasten garments while preserving the appearance of traditional button-front apparel."Patents Assigned to Magna Ready LLC". Justia Patents. Retrieved 28 May 2026. MagnaReady has described itself as the "original magnetic apparel company" and states that its patented technology is designed to assist individuals with Parkinson's disease, arthritis, stroke recovery, limited mobility, and other dexterity-related conditions."MagnaReady®, the Original Magnetic Apparel Company and Arctic Cool Announce Their Collaboration for Inclusive Cooling Product Line". Business Wire. 5 June 2024. Retrieved 28 May 2026..  == Acquisition and retail partnerships == In March 2022, David Peyser Sportswear announced that it had acquired MagnaReady, a magnetic-closure adaptive apparel company founded by Maura Horton."David Peyser Sportswear Announces Purchase of MagnaReady". PRWeb. 29 March 2022. Retrieved 28 May 2026.{{cite web |title=US' David Peyser purchases magnetic apparel company MagnaReady The acquisition expanded David Peyser Sportswear's adaptive apparel business through MagnaReady's patented magnetic-closure technology."David Peyser Sportswear Acquires MagnaReady". PrivSource. 29 March 2022. Retrieved 28 May 2026. In 2023, Brooks Brothers partnered with MagnaReady to introduce an adaptive button-down shirt using MagnaReady's magnetic closure technology."Brooks Brothers debuts first adaptive button-down shirt with MagnaReady tech". FashionUnited. 8 November 2023. Retrieved 28 May 2026."MagnaReady and Brooks Brothers Debut First Adaptive Button-Down Shirt". Business Wire. 7 November 2023. Retrieved 28 May 2026.

MagnaReady-powered apparel has also been sold through national retailers, including JCPenney and Duluth Trading Company."MagnaReady Adaptive Clothing Now Being Sold at 14 Retailers". Rehab Management. Retrieved 28 May 2026. JCPenney has carried Stafford-branded Magna Ready men's adaptive dress shirts, including long-sleeve and short-sleeve styles described as easy-on, easy-off, sensory-friendly, stretch-fabric and wrinkle-free apparel."Stafford Magna Ready Mens Regular Fit Easy-on + Easy-off Sensory Friendly Adaptive Stretch Fabric Wrinkle Free Long Sleeve Dress Shirt". JCPenney. Retrieved 28 May 2026."Stafford Magna Ready Mens Regular Fit Easy-on + Easy-off Sensory Friendly Adaptive Stretch Fabric Wrinkle Free Short Sleeve Dress Shirt". JCPenney. Retrieved 28 May 2026. Duluth Trading Company has offered MagnaReady adaptive shirts with magnetic front closures, including Wrinklefighter styles."Men's Magnet Wrinklefighter Relaxed Fit Long Sleeve Shirt". Duluth Trading Company. Retrieved 28 May 2026. MagnaReady has also produced adaptive golf apparel connected to the U.S. Adaptive Open. In 2022, MagnaReady golf polos were worn at the inaugural U.S. Adaptive Open at Pinehurst, and the company introduced men's and women's adaptive golf apparel with U.S. Adaptive Open and U.S. Open Championship logos through Fanatics."Raleigh based MagnaReady golf polos to be worn at U.S. Adaptive Open". WRAL SportsFan. 16 July 2022. Retrieved 28 May 2026."MagnaReady Fits The Mission At U.S. Adaptive Open". Global Golf Post. 27 July 2022. Retrieved 28 May 2026."MagnaReady USGA Golf Apparel with Adaptive Magnetic Closures and Championship Logos Now Available on Fanatics.com". PRWeb. 20 July 2022. Retrieved 28 May 2026.MagnaReadyAdaptive Clothing for Seniors, Elderly & Disabled | MagnaReadyAdaptive clothing with magnetic closures for seniors, Parkinson's, arthritis, stroke recovery and limited mobility. FSA/HSA eligible. Ships free over $89.patents.google.comUS20140130233A1 - Article of Clothing Having Magnetic Fastening Assemblies          - An article of clothing, such as a dress shirt, blouse, coat or jacket, includes a sheet of material forming a body portion. First and second plackets are formed along respective first and second end portions of the sheet of material. First and second magnetic elements are secured inside first and second pockets, respectively, such that positions of the plurality of second magnetic elements correspond to positions of the plurality of first magnetic elements.patents.google.comUS9549580B2 - Article of clothing having magnetic fastening assemblies          - An article of clothing, such as a dress shirt, blouse, coat, jacket, or vest, includes a sheet of material forming a body portion. First and second plackets are formed along respective first and second end portions of the sheet of material. First and second magnetic elements, each being encased in an encasement, are secured inside first and second pockets, respectively, such that positions of the plurality of second magnetic elements correspond to positions of the plurality of first magnetic elements.patents.google.comUS10278440B2 - Article of clothing having magnetic fastening assemblies          - An article of clothing, such as a dress shirt, blouse, coat, jacket, or vest, includes a sheet of material forming a body portion. First and second plackets are formed along respective first and second end portions of the sheet of material. First and second magnetic elements, each being encased in an encasement, are secured inside first and second pockets, respectively, such that positions of the plurality of second magnetic elements correspond to positions of the plurality of first magnetic elements.patents.google.comUS10448687B2 - Adaptive clothing using magnetic closures          - In adaptive clothing, magnetic members engage to magnetically fasten a lower front layer and an upper front layer. A first magnetic member is provided in a housing having a base extending beyond the boundaries of the magnet. The base is sewn to fabric. The housing is secured in a placket to be affixed to a garment upper layer. A second magnetic member is placed in an interior enclosure of a lower front layer. A button or other component is secured to the exterior side of the upper front layer to provide the appearance of a buttoned placket. To close the garment, the first magnetic member is brought in proximity to the second magnetic member. The placket may be constructed as a separate unit and attached to the garment in a separate operation, allowing construction of the placket without manipulating the entire garment. Cuffs are prepared in a manner similar to the placket.