MV Bretagne was ordered by Brittany Ferries in the late 1980s in order to increase capacity on BF's routes, and to set a new standard in on-board facilities. Bretagne was one of the first true cruise-ferries, offering cruise-type facilities on a ferry route. Built by Chantiers de l'Atlantique,
Bretagne was launched on 4 February 1989 and entered service on 16 July the same year. Bretagne's interior was furnished in typical 'Breton' decor featuring original artwork by the Scottish painter Alexander Goudie.[2]
Bretagne was used on the Poole-Cherbourg route between 26 February 2007 and 10 March 2007. She then became the only current passenger vessel in the Brittany Ferries fleet to visit every port served by the company and to have operated on all the current routes. It was originally planned that she would return to Poole in January 2008 to cover for the absence of the Cotentin. In addition to sailing to Cherbourg alongside the Barfleur she would also have sailed between Poole and Santander at the weekend departing Poole on Friday night and arriving back on Monday morning. This plan was dropped shortly after the publication of the 2008 timetable and Bretagne instead covered for the refit on the Mont St Michel on the Portsmouth-Caen route.
In early 2009 Bretagne underwent a £5million refit. The work included creation of 50 'Club 4' cabins along with refurbishment of the rest of the ships cabins, refurbishment of the self-service restaurant, refit of the 'La Gerbe de Locronan Salon de Thé' to create a WiFi cafe area and rebuilding of the reclining seat lounges to create new lounge areas for business, reading and watching television.[3][4]
On 20 July 2021, Brittany Ferries announced at a press conference in Paris that it had secured a charter with Stena RoRo for 2 more E-Flexers. One of these new vessels, to be named 'Saint-Malo' will replace Bretagne on the Portsmouth-Saint Malo route, The other vessel is to replace the 1992 'Normandie' on the Portsmouth to Ouistreham (Caen) route. 'Saint Malo' is expected to be delivered in 2024 and enter service in 2025.[5]Bretagne's last sailing with the company was the 20.15 crossing from Portsmouth to St Malo on the 3rd of November 2024 and retired from service the following day. After retiring from the Brittany Ferries fleet she will now likely be sold to another ferry operator.
Bretagne has previously been used on Spanish routes, operating between Plymouth and Santander. Bretagne also sailed between Roscoff and Cork summer only service for a number of years.