Larry's father Bob got him started in racing. Bob purchased Larry's first race car, a Kurtis Craft Half Midget from Bob Cunningham in Covington, Indiana prior to turning twelve years old. Larry went to Modified Midget racing at the Logansport, Indiana track from 1965-1967. While in modified midget racing Larry and his father introduced the first car with a suspension system in this type of racing. It was made by Kurtis out of Indianapolis, Indiana. Eventually all cars would have suspension systems on them.
Larry graduated from college with a teaching degree. He taught school briefly while racing the modified midget racing circuit. He was fondly known as "The Flying School Teacher" due to his ability to win races.
Larry's father Bob worked as a pit crew member for various race teams at the Indianapolis 500 in the 1970s.
Open wheel career
Rice had a major win when he won the 1970 Hut Hundred. Rice finished third in 1972 USAC National Midget championship, helping his team (Shannon Brothers) win the owner's championship.[2] Rice followed up by winning the 1973 USAC National midget driver's championship himself.[2] Rice was also the 1977 and 1981 USAC Silver Crown Series champion. He won the Silver Crown and sprint car portions of the 4 Crown Nationals at Eldora Speedway in 1985. He won his second Silver Crown portion at Eldora in 1987.
After he stopped racing in 1991, he became the color analyst on ESPN's Saturday Night Thunder program.[2] The program featured midget, sprint, and Silver Crown racing. He also worked as ESPN's regular analyst on IRL races. He was known for constantly pointing out when a driver "had to get out of the throttle" to avoid hitting another car.
Insurance business
Rice later worked for K&K Insurance, specialising in motorsport insurance, and with his son Robbie (who also raced), started their own insurance organisation for motorsport, Short Track Independent Drivers and Associates (STIDA.COM).