Kristin Luck

Kristin Luck

Kristin Luck is an American businesswoman. She is a consultant and public speaker, specializing in nontraditional marketing and branding strategies.[1] Prior to launching her own practice, she was company president and CMO (Chief Marketing Officer) of Decipher, a marketing research services provider. She originally took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.[2] Decipher was acquired by FocusVision in 2015.

Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.

She is the founder of the group Women in Research, a networking group, for women in marketing research to facilitate networking, leadership, entrepreneurship and other career development goals.[3]

Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organizations and the Marketing Research Association.[4][5][6]

She was the ESOMAR president for the 2021/22 year[7]

In 2023, she co-founded Growgetter, a new growth marketing firm that specializes in the market research field.

References

  1. ^ Luck, K. "Growth Hacking 101. http://www.greenbookblog.org/tag/kristin-luck/ March 10, 2015
  2. ^ "Executive Profile Kristin Luck". Portland Business Journal. February 4, 2011.
  3. ^ "About Women in Research" http://www.womeninresearch.com/about
  4. ^ "ARF 2010 Re:think". Crowdvine. Archived from the original on 2011-07-08. Retrieved 2011-03-16.
  5. ^ "Council of American Survey Research Organization Panel Conference". Council of American Survey Research Organizations. February 2010.
  6. ^ "The Market Research Event". Institute for International Research.
  7. ^ "Our people - ESOMAR". www.esomar.org. Retrieved 2021-07-22.

Content Disclaimer

Informasi ini disarikan dari Wikipedia dan disajikan kembali untuk tujuan edukasi. Konten tersedia di bawah lisensi CC BY-SA 3.0. Kami tidak bertanggung jawab atas ketidakakuratan data yang bersumber dari kontribusi publik tersebut.

  1. The information displayed on this website is sourced in part or in whole from Wikipedia and has been adapted for the purpose of restating it. We strive to provide accurate and relevant information, however:
  2. There is no guarantee of absolute accuracy. Wikipedia is an open, collaborative project that can be edited by anyone, so information is subject to change.
  3. It is not intended to constitute professional advice. The content displayed is for informational and educational purposes only. For important decisions (e.g., medical, legal, or financial), please consult a professional.
  4. Content copyright. Wikipedia is licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This means that content may be reused with appropriate attribution and shared under a similar license.
  5. Responsible use. Any risk arising from the use of information from this website is entirely the responsibility of the user.